#Japan #Tokyo #BASE FOOD #BASE UP PROJECT #Ryuunosuke Matsushita

BASE FOOD Partners with Pro Kickboxer Ryuunosuke Matsushita

BASE FOOD Co., Ltd, headquartered in Meguro, Tokyo, has officially announced its supplier contract with pro kickboxer Ryuunosuke Matsushita as part of the "BASE UP SPORTS PROJECT". This initiative aims to support health and enhance sports performance through complete nutritional meals.

Supporting Health and Athletic Performance

The BASE UP PROJECT is designed to create a society where everyone can shine uniquely and live joyfully. Through the integration of complete nutritional food into daily life, BASE FOOD aims to support physical and mental health. Within this framework, the BASE UP SPORTS PROJECT has gained the endorsement of Matsushita, thereby realizing this collaborative agreement.

In the future, BASE FOOD will offer various "BASE FOOD" products to Matsushita and collaborate on various activities, including promoting nutrition and sports performance awareness. The goal is to mutually develop and expand their activities in the sports community.

Ryuunosuke Matsushita's Profile

Ryuunosuke Matsushita hails from Hiroshima City, where he started boxing in high school. He honed his skills while attending Chuo University, focusing on technique, physical fitness, and mental strength through boxing. After graduating, he temporarily stepped away from competitive sports to work as a salaryman. However, his passion for martial arts reignited when he took up kickboxing as a hobby. Two years after retiring from boxing, he made his professional debut.

Matsushita's strong determination and aggressive fighting style have made him a standout figure in the ring, winning the second King of Rookie -57.5kg title. Currently, he continues to excel in the featherweight division. Beyond sports, he also runs a café and two apparel shops, showcasing his entrepreneurial spirit while promoting his unique style that includes fashion and culture. You can follow Matsushita's journey on Instagram here.

Matsushita’s Commitment to BASE FOOD

Matsushita expressed his enthusiasm for the partnership, stating, "I am thrilled to have signed a supplier contract with BASE FOOD! In kickboxing, where managing weight and nutrition is crucial, the ease and taste of BASE FOOD have become an invaluable asset for me. I'm particularly impressed that I can incorporate foods like bread and cup noodles, which I used to think I had to avoid, while still getting the nutrients I need during weight management. This support opens up significant options for my diet as I continue my competitive journey. I'm grateful for this fantastic support and will strive to return the favor with results and further growth as an athlete. I appreciate your continued support!"

Overview of the BASE UP PROJECT

The BASE UP PROJECT is committed to supporting individuals in various fields, including sports, music, arts, and culture, as well as those working hard towards their dreams while fostering a sustainable society. This project aims to promote nutrition and health, encapsulating the spirit of “sharing smiles tomorrow with everyone.”

Overview of the BASE UP SPORTS PROJECT

The BASE UP SPORTS PROJECT focuses on integrating smart food, characterized by its complete nutrition, into everyday meals to enhance physical fitness and sports performance. This initiative seeks to empower both amateur and professional athletes by providing access to nutritional resources.

Call for Participation in BASE UP SPORTS Supplier Program

To support sports performance upliftment, BASE FOOD invites athletes and sports teams, both professional and amateur, to participate in the "BASE FOOD" supplier program, which includes providing product support and other activities. The supplier program encompasses long-term support under supplier contracts and short-term sampling opportunities for active sport enthusiasts. Those interested can find application guidelines and details on the official note here.

About BASE FOOD

Founded in April 2016, BASE FOOD is a food tech company with a mission to 'innovate staple foods and make health a norm.' As a pioneer in complete nutritional meals in Japan, BASE FOOD suggests a new style of eating that is convenient, delicious, and beneficial to health. The company aims to realize a society where everyone enjoys their meals while prioritizing health.

Headquartered in Nakameguro, Tokyo, BASE FOOD has launched multiple products, including BASE PASTA, BASE BREAD, and BASE RAMEN, and has seen impressive sales, with over 300 million bags sold.

By forging partnerships like the one with Matsushita, BASE FOOD looks forward to promoting health and performance in the sports community, bringing innovative nutritional solutions to a wider audience.