#Japan #Tokyo #Craft Beer #Minimal Chocolate #Seasonal Peru

Experience the Perfect Combination of Chocolate and Craft Beer

Minimal, renowned for its artisanal chocolate, has launched an exciting seasonal chocolate called 'SEASONAL Peru 75%.' This limited-time offering is designed specifically for summer and explores the delightful pairing of chocolate with craft beer.

Unveiling the 'SEASONAL Peru 75%'

The latest chocolate creation features cacao beans sourced from the Amazon region of Peru and is crafted using only cacao and sugar. This results in a fruity chocolate with hints of blackberry and pineapple. The heightened cacao content not only enhances the chocolate's intensity but also ensures a harmonious pairing with a variety of craft beers.

A Reimagined Flavor Profile

While some may think that chocolate and beer do not belong together, Minimal’s experience debunks this misconception. By enhancing the cacao concentration, 'SEASONAL Peru 75%' balances the sweet and sour notes of berry flavor with distinct bitterness reminiscent of blackberry, making it an ideal companion for diverse beers.

The Perfect Pair

For the ultimate tasting experience, Minimal recommends enjoying 'SEASONAL Peru 75%' alongside their own 'Cacao Pulp Ale.' This unique beer, light and fruity, incorporates the refreshing sweetness and acidity of cacao pulp, leading to a delightful, smooth palate. When paired, the chocolate and beer enhance each other's acidity and radiate a vibrant, pineapple-like flavor, further accented with kiwi-esque notes of fruit.

Purchase Information for 'SEASONAL Peru 75%'

• - Price: ¥1,790 (including tax)
• - Release Date: June 1, 2025
• - Sales Period: Until the end of July 2025 (while supplies last)
• - Where to Buy: Available at the Tomigaya flagship store, Azabudai Hills store, and online store.

About 'Cacao Pulp Ale'

• - Price: ¥990 (including tax)
• - Available Locations: Tomigaya flagship store, Yoyogi Uehara store, Soshigaya Okura store, Azabudai Hills store, and online stores (year-round availability).

Meet the Makers

Minimal boasts a dedicated team of chocolatiers and confectioners committed to crafting high-quality chocolate. They travel globally to source premium cacao and employ meticulous handcrafting techniques to maximize aroma and flavor extraction. Their philosophy emphasizes minimal intervention, allowing the chocolate to speak for itself while enhancing consumers' experiences.

In partnership with cocoa farmers, they promote sustainable practices and advocate for fair and ethical trade. Their contributions include research on fermentation and drying processes in cacao cultivation, as well as involvement in projects aimed at fostering economic independence in cacao-producing regions, exemplified by their 2019 ODA project in Nicaragua through JICA.

Award-Winning Techniques

Minimal's commitment to excellence has earned the company over 101 international awards across a ten-year span. They blend traditional craftsmanship with innovative ideas, creating chocolates that not only please the palate but leave a lasting impression. The goal is to deliver chocolates that are memorable and that customers will crave repeatedly.

Store Locations

Minimal's cafes also offer a delightful space to enjoy coffee and treats alongside their exquisite chocolates.

• - Minimal Tomigaya Flagship Store

Address: 2-1-9 Tomigaya, Shibuya, Tokyo
Access: 6-minute walk from Yoyogi Hachiman Station (Odakyu Line) or Yoyogi Park Station (Tokyo Metro Chiyoda Line)
Hours: 11:30 AM to 7:00 PM (Last order at 6:30 PM)
Closed: Open daily

• - Minimal The Baking Yoyogi Uehara

Address: 1-34-5 Uehara, Shibuya, Tokyo
Access: 2-minute walk from Yoyogi Uehara Station
Hours: 11:00 AM to 7:00 PM
Closed: Open daily

• - Patisserie Minimal Soshigaya Okura

Address: 8-8-24 Kinuta, Setagaya, Tokyo
Access: 3-minute walk from Soshigaya Okura Station (Odakyu Line)
Hours: 10:00 AM to 6:00 PM (Regular days off)

• - Minimal The Specialty Azabudai Hills

Address: 5-8-1 Toranomon, Minato, Tokyo (Azabudai Hills Garden Plaza A 2F)
Access: Directly connected to Kamiyacho Station (Hibiya Line)
Hours: 11:00 AM to 7:00 PM
Closed: Open daily

Company Overview

Company Name: βace Inc.
CEO: Takashi Yamashita
Location: 2-1-9 Tomigaya, Shibuya, Tokyo 151-0063
Employees: 40 (including part-time staff)
Business Focus: Manufacturing and selling chocolate products, running the 'Minimal - Bean to Bar Chocolate' specialty store.

For more information on Minimal and their offerings, visit their website or follow them on social media.