#Japan #Tokyo #Umbrella #Casselini #Assa

A Charming Collaboration: Assa x Casselini Umbrella

On June 19, 2023, the renowned brand Casselini is set to launch a unique collaboration with the esteemed Japanese umbrella maker, Assa. This partnership marks a significant moment in the world of fashion accessories, blending functionality with artistic flair. The new umbrella collection will be available at their official online store, CASSELINI ONLINE, and the CASSELINI Harajuku store starting at noon.

Introducing the Ohana Parasol

The standout product from this collaboration is the Ohana Parasol, characterized by its chic and vibrant designs. Model Number: 269-600854 | Price: ¥3,850 (tax included) | Colors: Blue, Yellow, Pink

As weather patterns have become increasingly unpredictable, umbrellas are now seen as everyday essentials—perfect for stashing in your bag. After the success of a limited selection last year, this year's collaboration is marked with excitement and anticipation.

Delightful Features

This umbrella seamlessly fits into daily life, designed for both sunny and rainy days:

• - UV Protection: 100% UV blocking capacity
• - Light Blocking: 100% light-blocking capability
• - Versatile Use: Ideal for all weather conditions
• - Compact Design: Made to fit easily in your bag
• - Water Resistance: Crafted with water-repellent materials
• - Heat Shield: Offers protective features against heat

The colors reflect Casselini's signature style, ensuring you not only stay dry but also look fabulous doing it. With floral patterns, checks, and lace designs that brighten up your rainy days, each umbrella brings joy and character.

Behind the Brands

Assa

Founded over 80 years ago, Assa specializes in creating umbrellas that showcase both functionality and fashion. The brand’s mission is to enhance everyday living with colorful and supportive products that make even the gloomiest days feel brighter. By focusing on meeting diverse emotional and physical needs, Assa aims to make a positive impact on its customers' lives.

Casselini

Casselini captures the essence of playful fashion, blending multiple styles that transcend mere cuteness. Their mantra, “Be myself / with playful,” embodies the brand's dedication to enabling individuality through versatile fashion accessories. They empower wearers to express their moods through carefully crafted pieces.

Where to Buy

The Assa x Casselini umbrellas will be available for purchase online and in the Harajuku store:

• - Official Online Store: CASSELINI ONLINE
• - Instagram: Casselini Official
• - X (formerly Twitter): Casselini on X
• - TikTok: Casselini on TikTok

Visit CASSELINI Harajuku Store

Address: 5-27-8 Jinguumae, Shibuya City, Tokyo 150-0001
Instagram: Harajuku Store

Contact Information

For press inquiries regarding this launch, please reach out to:
Company: Casselini Co., Ltd.
Public Relations: Hayasuku
Email: [email protected]
Phone: 03-3475-0225

With this collaboration, both Assa and Casselini continue to inspire fashion enthusiasts to embrace beauty, style, and practicality, making each rainy day a delightful experience.