Latest Popular Insurance Rankings for April 2026 Released by Lifiy

The Popular Insurance Rankings for April 2026

Sasuke Financial Lab, headquartered in Chiyoda, Tokyo, has announced the release of the popular insurance rankings for April 2026 on its comprehensive insurance comparison platform, Lifiy (https://lify.jp/). This ranking was compiled from policies taken out between September 1, 2025, and February 28, 2026. The items listed are arranged based on the number of policies sold for each product. Specific products may not be included due to factors such as discontinuation or the decision of insurance companies, even if they were contracted during the aggregation period. In the case of product updates, the contract numbers of the old product are aggregated with the new ones for the ranking.

Life Insurance Rankings

Term Life Insurance

1. Hanasaku Term | Hanasaku Life Insurance
2. Click Term! Neo (Internet Application Only Term Insurance with No Refund) | SBI Life Insurance
3. Term Insurance Platinum | Zurich Life Insurance
View the complete term insurance rankings on Lifiy!

Funeral Insurance

1. SBI Ikigai Short Term Death Insurance | SBI Ikigai Short-Term Insurance
2. Easy Start! Funeral Insurance (No Dividend 1-Year Term Insurance) | Memory Life
3. Can Do Death Insurance | Fuji Short-Term Insurance
View the complete funeral insurance rankings on Lifiy!

Whole Life Insurance

1. Whole Life Insurance Rise | Orix Life
2. Rakuten Life Super Whole Life Insurance | Rakuten Life
3. Whole Life Insurance Platinum | Zurich Life Insurance
View the complete whole life insurance rankings on Lifiy!

Medical Insurance for Pre-existing Conditions

1. Olive's Death Insurance (Eased Underwriting Standards) | Olive Short-Term Insurance
2. SBI Ikigai Short-Term Medical Insurance for Pre-existing Conditions (Eased Underwriting) | SBI Ikigai Short-Term Insurance
3. Soshiki Kyousai | Fuji Short-Term Insurance
View the complete medical insurance rankings on Lifiy!

And the rankings continue across various categories including income protection, cancer insurance, and more. Notably, the platform covers not only life and non-life insurances but also provides user-friendly comparisons and extensive supporting content around insurance-related topics.

About Lifiy

Lifiy is designed to help users navigate through a broad range of insurance products to make informed choices tailored to their specific lifestyles and needs. The platform aims to provide optimal plan suggestions and support to customers, ensuring they feel confident in their insurance decisions.

About Sasuke Financial Lab

Founded in March 2016, Sasuke Financial Lab is committed to enabling a world where individuals can choose their own insurance products. The company operates several digital insurance platforms—including Konohoken and Insurance Comparison Lifiy—offering a streamlined, digital experience for customers to quote, compare, assess, and apply for insurance products easily and intuitively. Through educational resources and expert guidance, Sasuke Financial Lab endeavors to demystify insurance products that are often perceived as complex and obscure.

For more information, visit:
Sasuke Financial Lab
Lifiy
Kono Hoken: Link

Stay updated by following Sasuke Financial Lab on social media:

- X (Formerly Twitter): @sasukefinlab
- Facebook: Sasuke Financial Lab
- Instagram: Kono Hoken
- YouTube: Kono Hoken Lab

This April 2026 ranking serves as a significant resource for consumers looking to make informed insurance decisions. Explore the Lifiy platform today to find the best coverage options for your needs.