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Coca-Cola x Star Wars: A New Galactic Collaboration

In an exciting merger of pop culture and beverages, Coca-Cola and Disney have announced their latest collaboration: "Coca-Cola x Star Wars: Refresh Your Galaxy." This new campaign aims to unite fans from all galaxies, celebrating the powerful influence of fandom and community through unique collectible designs and innovative technology.

Building on a 70-year partnership, this campaign shines a light on the enduring passion fans have for Star Wars, reminding us of the meaningful connections it fosters. By intertwining Coca-Cola's refreshing brand with the heroic tales of Star Wars, the collaboration aims to deliver moments of joy that resonate across generations.

Collectible Can Designs and Augmented Reality Experience

This unique collaboration features limited-edition cans and bottles adorned with legendary Star Wars characters. Available in select European markets, these special designs encourage fans to collect their favorites. Moreover, the campaign introduces an immersive Augmented Reality (AR) experience reminiscent of Star Wars holograms, where fans can scan their Coca-Cola cans to unlock digital content that shares encouraging messages of community and connection.

The character lineup includes:

• - Original Flavor: Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, and Emperor Palpatine.
• - Zero Sugar: Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, Rey.

Exclusive designs featuring The Mandalorian and Grogu, among others, will be available only at Walt Disney World Resort in Lake Buena Vista and Disneyland Resort in Anaheim, California.

A Celebration of Connection

As mentioned by Islam ElDessouky, Global Vice President of Creative Strategy at Coca-Cola, the campaign goes beyond merely merging two iconic brands; it celebrates the shared passions and the strength of community. The experience is not solely for the enjoyment of the products; it inspires fans to uplift each other through connection.

Mindy Hamilton, Senior Vice President for Global Marketing Partnerships at The Walt Disney Company, emphasizes the importance of continuing to develop campaigns that honor the fans. The cultural impact of Star Wars is profound, with stories that resonate deeply across generations. "Refresh Your Galaxy" aims to tap into that sentiment, creating a personalized space for fans to engage with the franchise and each other.

A Cinematic Experience

Kicking off with new content set in movie theaters—an essential venue for Star Wars fans—this partnership will leverage the cinema experience for brand engagement. The sound of a lightsaber or reliving beloved film marathons will enhance the magic of both Coca-Cola and Star Wars and offer fans a chance to dive deeper into the community of fellow enthusiasts.

A Global Campaign

Launching this September, Coca-Cola x Star Wars will roll out globally with a diverse array of creative content across television, digital platforms, and out-of-home advertising, reaching the extensive Star Wars fanbase.

In essence, Coca-Cola and Disney are not just bringing two brands together but are creating a movement that invites fans to share, celebrate, and connect, reinforcing the notion that community is at the heart of the Star Wars experience. As we look forward to new flavors and new friendships forged through this collaboration, fans everywhere can’t wait to “Refresh Your Galaxy.”

About Coca-Cola

Coca-Cola Company, traded on NYSE as KO, is a beverage manufacturer whose portfolio includes brands sold in over 200 countries. From carbonated drinks like Coca-Cola and Sprite to water and tea options, the company's goal is to refresh consumers and create positive change in communities through sustainable practices.

About The Walt Disney Company

The Walt Disney Company is a diversified international entertainment and media organization, known for its iconic storytelling and experiences that resonate with millions worldwide. The company continues to push creative boundaries and deliver cherished family entertainment on multiple platforms.