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Jones Soda Expands Zero Sugar Range

In an exciting move for craft soda enthusiasts, Jones Soda Co. has unveiled its brand new Zero Sugar Craft Soda lineup at select Western Canada Club Stores. This launch comes in response to the rising consumer demand for lower-sugar beverages that do not compromise on flavor.

Known for its bold flavors and premium ingredients, Jones Soda remains committed to its craft beverage heritage. The new Jones Zero range includes flavors like Berry Lemonade, Orange Cream, Cream Soda, and Root Beer. Each beverage assures an authentic taste experience without the guilt of sugar and calories.

Scott Harvey, Chief Executive Officer of Jones Soda Co., emphasized the company's dedication to meeting consumer preferences: “Consumers are telling us exactly what they want—they want less sugar, but they refuse to compromise on taste. This is exactly why we created Jones Zero.” He explained that the sodas retain the distinctive flavor profile that fans expect, targeting both new customers and returning fans who have opted out of sugary drinks.

Celebrating the Launch

To mark this significant milestone, Jones Soda has introduced a creative campaign called Show Us Your Aftertaste Face. This social-first initiative invites fans to share their funniest reactions after tasting the new Jones Zero sodas. Participants are encouraged to post photos or videos on social media, showcasing either their humorous “aftertaste face” or the absence of one due to the soda's excellent flavor. Fans can tag Jones Soda and use a designated campaign hashtag for a chance to win a year's supply of Jones Soda.

The campaign captures the essence of what makes Jones Soda unique: listening to consumers and innovating to create products they genuinely desire. By pairing authentic craft soda flavors with zero sugar and zero calories, Jones Soda aims to redefine expectations around what soda should offer.

Availability and Future Outlook

The Jones Zero Sugar Craft Soda lineup is now available across participating Western Canada Club Stores, allowing health-conscious consumers to indulge in their favorite flavors without the added sugar. This strategic move not only enhances Jones Soda's product portfolio but also positions the brand as a competitive player in an increasingly health-conscious market.

With its roots in Seattle, Washington, Jones Soda has always prided itself on high-quality craft beverages and vibrant fan engagement. The introduction of their Zero Sugar line represents a significant step towards catering to modern drinking habits, ensuring fans don’t miss out on flavor while making healthier choices.

To learn more about Jones Soda and explore the full range of products, visit their official website at jonessoda.com or follow them on social media at @jonessodaco.

In conclusion, the launch of Jones Soda’s Zero Sugar Craft Soda lineup not only satisfies consumer desires for lower-calorie options but also maintains the brand's longstanding commitment to bold flavors and innovative beverage solutions. By consistently listening to their customer's needs and preferences, Jones Soda continues to lead the craft soda market effectively.