#United States #New York #PATRÓN Tequila #Día de Muertos #La Última Risa

PATRÓN Tequila Celebrates Día de Muertos with La Última Risa

On November 2, PATRÓN Tequila, the world's leading super-premium tequila, is set to honor the Mexican tradition of Día de Muertos with a special comedy event in New York City: La Última Risa (The Last Laugh). Hosted at the iconic comedy venue, The Stand, this unique night brings together laughter and reverence, celebrating those who have passed in a distinctly playful manner.

Día de Muertos, a beloved Mexican holiday, serves as a time for families to remember and honor their deceased loved ones. In this spirit, the show takes inspiration from calaveritas literarias, a custom where humorous, playful verses are written about the deceased, often highlighting their quirks and personalities. This tradition is infused with creativity and love, transforming remembrance into joy.

A Night of Laughter and Heritage

Leading the lineup for La Última Risa is the groundbreaking comedian Sofía Niño de Rivera, recognized as a trailblazer in the world of Mexican stand-up. She is noted for being the first Mexican woman to produce a Spanish-language comedy special on a major streaming service, marking a significant milestone for representation in comedy. Along with Sofía, the event will feature an exciting roster of talented Mexican and Mexican-American comedians, including Jesus Trejo, Chingo Bling, Cris Sosa, and Jilberto Soto. The show will be hosted by stand-up comedian and writer Xazmin Garza, promising an unforgettable 75 minutes of entertainment in which laughter intertwines with tradition.

Each performer holds a deep respect for their Mexican roots and the significance of Día de Muertos. With their personal takes on the calaveritas literarias, they will bring humor to the stage, ensuring that no family member—from tíos to abuelos—is exempt from a light-hearted roast.

A Message of Remembrance

Roberto Ramirez-Laverde, the Global Senior Vice President of PATRÓN Tequila, expressed, "Día de Muertos is a time to celebrate the lives and legacies of those who came before us, while honoring the memories and connections that continue to live on. With La Última Risa, PATRÓN is bringing that spirit of remembrance to life on stage through an evening of comedy, craft, and culture.”

This celebration of heritage is not just about remembrance; it is also about quality. Each bottle of PATRÓN Tequila represents time-honored Mexican traditions, crafted in the Highlands of Atotonilco El Alto, Jalisco. The tequila is made using just three ingredients: the finest 100% Weber Blue Agave, pure water, and yeast, adhering to processes passed down through generations. This level of craftsmanship ensures that PATRÓN provides a high-quality product, much like the care put into the creation of calaveritas literarias.

Limited Guests, Lasting Memories

PATRÓN has announced that a limited number of guests aged 21 and over will be able to attend La Última Risa, where they can witness a fusion of comedy and culture celebrating their heritage. Those unable to attend in person can still enjoy the festivities through highlight reels available on PATRÓN’s social media channels following the event.

Sofía Niño de Rivera, the show’s headliner, shared her excitement for the event: "Día de Muertos isn't just about missing the people who aren't around anymore. Calaveritas literarias are essentially the original roast battles, and one of the best parts of the holiday is roasting your family at the table with a good glass of tequila. Getting to do that in New York with PATRÓN, a brand that respects and embodies our culture, means a lot."

Celebrating at Home

Even fans unable to join in New York can celebrate at home with PATRÓN’s collection of Día de Muertos cocktails. One signature drink is the Tía Mula—a unique twist on the mule featuring PATRÓN Silver, ST~GERMAIN® Elderflower Liqueur, fresh lime juice, and ginger beer, topped with lime zest and a marigold flower garnish.

As PATRÓN Tequila takes this beloved holiday to the stage with La Última Risa, they ensure that the essence of Día de Muertos is honored with laughter, culture, and a heartfelt tribute, reminding us all that, for one special night in New York City, La Muerte won’t get the last laugh.