#Japan #marketing #Tokyo #Opt #Rising Academy

Opt's Special Sponsorship of Rising Academy

Opt, a marketing firm based in Japan, has announced its special sponsorship of the accelerator program "Rising Academy powered by Opt". This initiative, hosted by Nanovation, aims to cultivate the skills of young marketers who are expected to lead future innovations. Emphasizing the purpose of creating new value and tackling societal issues, Opt plans to support the development of young marketing talent.

The program boasts participation from renowned leaders in marketing, including Takako Wakatsuki, the CEO of Krispy Kreme Doughnuts Japan, and Junichi Nakamura, an executive officer at Facebook Japan. These industry veterans will share valuable insights and practical knowledge with the participants, fostering an environment where young marketers can thrive.

Background for Opt's Sponsorship

Opt believes that the driving force behind its purpose of "creating new value" comes from people who possess free-thinking ideas and passion, especially marketers who can generate new choices for society. Through its sponsorship of the Rising Academy, Opt aims to create challenges and opportunities for young marketers while fostering a community that can collaborate in the long term. This initiative is a crucial step towards developing the marketing sector as a whole and nurturing the future leaders of the field.

Opt’s President, Daisuke Kanazawa, expressed his vision for the participants:
"At Opt, we strive to become growth leaders who deeply engage with our clients and grow together while addressing industry and societal challenges through marketing. It’s essential for marketers today to focus not only on advertising outcomes but also on strategic business planning, organizational change, and even product design in collaboration with clients. Marketers are positioned to be pivotal changemakers in society."

The Rising Academy format features approximately ten sessions of lectures and workshops that equip attendees with actionable marketing skills, covering areas such as marketing strategy, branding, creative processes, advertising management, and CRM. Participants will learn directly from leading figures in the marketing industry and build connections with peers who share similar aspirations.

About Rising Academy

The Rising Academy, organized by Nanovation, will run from August 2025 to March 2026. It is designed for young marketers seeking practical learning experiences. Sponsored by Opt and supported by media partners, the program not only fosters knowledge but also enables participants to confront actual business challenges collectively, thus enhancing their leadership skills.

Notable Instructors

Among the many accomplished instructors leading the program are:

• - Takako Wakatsuki (CEO, Krispy Kreme Doughnuts Japan)
• - Junichi Nakamura (Executive Officer, Facebook Japan)
• - Emi Sugino (TENTIAL)
• - Yu Hirazawa (Kao Corporation)
• - Ayako Ando (Parco)
• - Masashi Komori (MI Food Style)

Additional instructors will be announced as the program progresses.

Opt is committed to a brighter future where industries, businesses, and individuals thrive sustainably. Through initiatives like the Rising Academy, the company advocates for a society that continually evolves through the transformative power of marketing.

Conclusion

The future will be shaped by dedicated marketers willing to tackle challenges head-on and create impactful changes. Opt invites all aspiring marketers to join this vibrant movement. Together, let’s embark on this journey to innovate and construct a promising future.