#USA #San Francisco #Athleta #Susan G. Komen #Kristin Juszczyk

Athleta Champions Women During Breast Cancer Awareness Month

In honor of Breast Cancer Awareness Month, Athleta, a prominent women's activewear brand under Gap Inc., has launched an empowering initiative to support the cause. Partnering with the renowned fashion designer Kristin Juszczyk and the leading breast cancer organization Susan G. Komen®, Athleta aims to blend athletic performance with purpose and style.

A Unique Collaboration

The collaboration has given rise to the Kristin Juszczyk-designed Train Free Bra, specifically designed to resonate with women and encourage breast health awareness. The bra artfully incorporates the phrase 'Check These Out' on the front band in a vivid pink hue, a playful invitation not only to engage in conversations about breast health but also to serve as a reminder for self-examinations.

Kristin Juszczyk, who has a deeply personal connection to the cause, reflects, "This collaboration is incredibly personal to me. I lost my mom after her courageous 14-year battle with breast cancer, and every day I carry her strength with me." Her heartfelt sentiments are echoed through the design, which aims to inspire women to prioritize their health and that of their loved ones.

Commitment to a Cause

For each limited-edition bra sold, Athleta will donate 13% of the proceeds to Susan G. Komen, supporting various initiatives including breast cancer research and patient support services. This percentage reflects the statistic that approximately one in eight women in the United States will be diagnosed with breast cancer in their lifetime. Notably, research shows that with improved access to modern treatments, one-third of breast cancer fatalities could potentially be avoided.

The Train Free Bra is not just an aesthetic choice; it is compatible with Athleta’s Empower Mastectomy Bra Insert, designed with guidance from breast cancer surgeons to ensure comfort and confidence for women post-surgery. CEO of Athleta, Maggie Gauger, emphasizes, “At Athleta, we believe in showing up for women, our communities, and causes that matter. Together with Kristin Juszczyk and Susan G. Komen, we're transforming our purpose into action, promoting early detection, and advancing the fight against breast cancer.”

Community Engagement

Beyond product promotion, Athleta is furthering its commitment by donating $100,000 to support Komen’s Race for the Cure and the MORE THAN PINK Walk events in New York and San Francisco. These fundraising events are vital for uniting communities in the fight against breast cancer and reinforce the importance of bringing people together through action, memory, and a hopeful vision for a future free from this disease.

Research indicates that women engaging in regular exercise may reduce their risk of breast cancer by 10% to 20% compared to those who remain inactive. Kristin Juszczyk will partake in the upcoming Susan G. Komen MORE THAN PINK Walk in San Francisco on October 5, participating in the opening ceremony and walking in solidarity with survivors and supporters alike.

Availability

Starting today, the Athleta X Kristin Juszczyk Train Free Bra is available on Athleta.com, with limited supplies. This initiative not only underscores Athleta's dedication to promoting women’s health but also highlights the brand's commitment to lifting each other up—a true representation of community strength.

For more about Athleta’s initiative and product offerings, visit athleta.com and follow them across social media platforms like Instagram, TikTok, Facebook, and X for ongoing updates and supportive community engagement.

About Athleta

Athleta is a performance lifestyle brand designed to inspire women and girls through movement, building a sense of confidence and belonging. As a Certified B Corp and part of Gap Inc., Athleta’s products cater to the dynamic needs of women and girls, promoting both innovation and style. With over 250 retail stores across the US and Canada, Athleta continues to empower women to lead active and fulfilling lives.

About Susan G. Komen

Founded in honor of Susan G. Komen, the organization is recognized as the leading nonprofit breast cancer organization globally. Their commitment includes extensive advocacy for patients, funding research breakthroughs, and offering essential patient services. Komen’s work extends beyond national borders, impacting millions through their multifaceted approach toward ending breast cancer. More information can be found on their official site, komen.org.