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Lotte's 'Sō': A Legacy of Refreshment and Innovation

Lotte's 'Sō' ice cream brand has captured the hearts of consumers since its inception in 1999. Known for its unique texture, which combines finely crushed ice for a crunchy feel and a refreshing aftertaste, 'Sō' has successfully maintained its status as a favorite treat for over 25 years.

Throughout its journey, 'Sō' has not only focused on delivering a high-quality product but has also evolved its packaging design, albeit in subtle ways. This approach, referred to as “just noticeable difference,” allows brands to modernize their offerings while keeping their core image intact. This strategy is crucial as it enables brands to adapt to market changes and evolving consumer preferences.

Packaging Evolution: A Visual Journey

Our beloved 'Sō' has undergone slight modifications in its packaging over the years while retaining its signature blue and white color scheme. Each design alteration has been meticulously crafted to resonate with changing tastes and seasonal sentiments. Let’s take a moment to reflect on the various iterations of the 'Sō' packaging.

The Classic Design

The original design, characterized by a clear blue sky and radiant sunlight beaming from the corner, evokes the essence of summer. It effectively captures the joyful experience of enjoying 'Sō' on a hot day. The refreshing visual appeal is perfect for those looking to indulge during the sweltering months.

Summer Limited Edition

In celebration of the summer season, Lotte has introduced a limited edition packaging featuring fireworks lighting up a night sky. This design not only celebrates the vibrancy of summer but also aims to invoke the ethereal experience of enjoying 'Sō' while watching fireworks. It encapsulates the essence of summer festivities, inviting consumers to create lasting memories.

Exciting New Summer Flavors!

Lotte is thrilled to announce the introduction of two new lines under the 'Sō' brand: the Summer-Quality 'Sō Vanilla' and 'Sō Sweetened Strawberry.' Scheduled for release in early June 2025, these flavors promise to elevate the summer experience with an enhanced balance of refreshing flavors.

Sō Vanilla

For the first time, 'Sō Vanilla' is getting a summer upgrade! By increasing the size of the finely crushed ice and augmenting the ice ratio, this new version is designed to amplify the refreshing sensation perfect for hot summer days.

Sō Sweetened Strawberry

Similarly, 'Sō Sweetened Strawberry' has been revamped to suit the summer mood. The familiar taste of strawberries is now more vibrant, ensuring a delightful eating experience. We encourage everyone to try these delectable summer flavors!

A Cool New Treat: Frozen Pineapple

In addition to the exciting new summer flavors, Lotte will also be launching 'Sō Frozen Pineapple' on June 2, 2025. After a two-year hiatus, this product returns with a unique twist. Featuring a crunchy pineapple core, it combines the delightful crunch with the refreshing taste of summer.

Key Features of Sō Frozen Pineapple

• - Finely crushed ice cleanses the palate, leaving a refreshing aftertaste.
• - The essence of frozen pineapple offers a juicy yet icy experience.
• - The pineapple core provides a unique crunchy texture while indulging in the delightful taste of summer.
• - Perfect for those seeking a refreshing escape on a hot summer day.

Conclusion

As we celebrate 25 years of Lotte's 'Sō,' it’s a wonderful opportunity to appreciate its evolution in both flavor and presentation while looking forward to the latest summer treats. Be ready to cool down and enjoy these unique offerings as part of your summer festivities. Don’t miss out on these seasonal delights when they launch across the nation!

For more information about 'Sō' and other exciting products, visit Lotte's Official Website.