#United States #San Diego #Monster Energy #UFC 317 #Miramar Air Base

Monster Energy Supports Troops with Epic UFC 317 Watch Party

On June 28, 2025, Monster Energy delivered an electrifying experience to over 3,000 service members at the Miramar Air Base in San Diego by hosting its largest UFC viewing party to date. This event, held within the spacious confines of Hangar 0, showcased not only the company's commitment to the military but also ensured that the attendees enjoyed a memorable night filled with excitement and camaraderie.

A Night to Remember

Dan McHugh, the Global Chief Marketing Officer of Monster Energy, noted, "This was our way of saying thanks in the loudest, most Monster way possible." The event was open to all active-duty military personnel in the San Diego area, making it a fantastic opportunity for service members to unwind, socialize, and celebrate together.

The action-packed evening included live music from DJ Stakz, a thrilling BMX stunt show, and appearances by Monster athletes along with the highly recognizable Monster Girls. The main highlight was the live broadcast of UFC 317, displayed on two massive 30'x40' screens, which allowed attendees to catch every moment of the fights—from early prelims to the main event that featured a stunning knockout by Ilia Topuria over Charles Oliveira.

To enhance the excitement, the first 500 troops entering the gates received exclusive Monster Energy gifts, and the celebrations were fueled by free Monster beverages flowing throughout the night. Adding an extra touch, ESPN broadcasted live from the event, allowing fans you not attending to experience the festivities and hear heartfelt messages from the troops.

Gratitude for Service

Monster Energy has a long-standing tradition of honoring military personnel. This annual initiative sees the company donate nearly one million cans of its popular energy drink to deployed troops across all branches of the military. Additionally, Monster Energy partners with various veteran-focused organizations, demonstrating its commitment to supporting service members and their families. Notable organizations include the USO, Warrior Built Foundation, and the High Fives Foundation, among others. Moreover, Monster proudly employs a significant number of veterans within its workforce.

The success of this particular event builds upon Monster Energy's history of military support, including past participation in events such as the Miramar Air Show and the international USO tours featuring Monster athletes like Kurt Busch and Rob Gronkowski. Each of these engagements emphasizes the brand's ongoing dedication to connecting with and uplifting the military community.

Interestingly, this celebration aligns closely with the upcoming 250th Anniversary of the U.S. Marine Corps this coming November. Although not originally planned to coincide with the anniversary, McHugh remarked, "What a fitting way to celebrate early! Happy birthday to the Marines—250 years young and still the baddest on the planet." This sentiment further illustrates the strong bond Monster Energy seeks to maintain with service members and the military culture.

Commitment to Military Community

From energizing troops at the front lines to organizing unforgettable experiences like the UFC viewing party, Monster Energy remains unwavering in its pledge to support the military community whenever and wherever possible. The event encapsulates the brand's motto—being more than just a drink, but a lifestyle that rallies around sports, athletes, and a rebellious spirit that embodies the ethos of military service members.

For those interested in joining the excitement or learning more about Monster Energy and its offerings, more information can be accessed at www.monsterenergy.com.