START FITNESS Partners with Smart Fit 100 for Zero Membership Fee Fitness Search Platform

Transforming Fitness: The Partnership of START FITNESS and Smart Fit 100

In an exciting development within the fitness industry, PAULO GIVS, headquartered in Shibuya, Tokyo, has announced a significant partnership between its innovative fitness search platform, START FITNESS, and Smart Fit 100, a leading 24-hour gym recognized for its exceptional customer satisfaction. This collaboration aims to deliver a seamless fitness experience, especially for those looking to embark on their fitness journey without the burden of initial costs.

START FITNESS: A Game-Changer in the Fitness Sector

START FITNESS is designed exclusively for gyms that offer a zero membership fee model. By providing individuals the ability to search for gyms by area, budget, or fitness goals, this platform simplifies the process of finding and booking gym facilities. Users can complete everything from facility tours to trial bookings in one consolidated service.

For gym operators, START FITNESS adopts a unique revenue model based on performance, alleviating the risks associated with traditional advertising costs. This approach allows gyms to attract potential customers without incurring upfront expenses. The platform caters to an extensive range of fitness facilities, including 24-hour gyms, personal training studios, yoga, Pilates, women-only gyms, and senior fitness centers.

Smart Fit 100: A 24/7 Accessibility Revolution

Smart Fit 100 stands out as a pioneering fitness gym available around the clock, every day of the year. With a mission to make fitness accessible, Smart Fit 100 is equipped with user-friendly machines and has introduced the industry's first free personal training sessions. This inclusivity ensures that even beginners can navigate their fitness journey with confidence.

Awarded the top rank for membership procedures in the 2025 Oricon Customer Satisfaction survey, Smart Fit 100 has earned high praise from its users. The gym offers membership plans starting at a mere 3,300 yen per month, creating an affordable environment that encourages individuals to maintain their fitness goals. Smart Fit is committed to providing personalized support for its members, striving to make exercise an integral part of their daily lives. With 54 locations across Japan, Smart Fit continues to expand, planning to reach even more communities.

Enhancing Accessibility Through Collaboration

With Smart Fit now part of the START FITNESS platform, the partnership is poised to strengthen the reliability of the fitness experience offered to users. By merging the zero membership fee model with the trust associated with a customer satisfaction leader, START FITNESS aims to become a go-to platform for individuals eager to start their fitness journey.

This collaboration not only benefits users but also presents a no-risk solution for gyms looking to enhance their customer acquisition strategies. START FITNESS enables effective outreach to new clientele through precise search capabilities, which allow businesses to target potential customers with low costs irrespective of location. Additionally, START FITNESS offers complimentary site development services for gyms, assisting them in establishing a robust online presence with ease.

A Bright Future Ahead

As part of this collaboration, Smart Fit's leadership expressed enthusiasm about reaching individuals who have hesitated to start their fitness journey. The unified vision of both companies is to create a support structure that encourages everyone to engage in regular physical activity.

The CEO of Smart Fitness, Teruho Tanno, commented: “We are thrilled to be featured on the START FITNESS platform. Our goal is to provide an environment where fitness is within reach for everyone.” Likewise, Yuuki Uchiyama, CEO of PAULO GIVS, remarked on the shared vision of cultivating a society where exercise is effortlessly accessible to all.

The future looks promising as START FITNESS and Smart Fit work together to expand options for users and create new models that benefit both gym operators and fitness enthusiasts.

Conclusion

This partnership signifies a step towards a more approachable and user-friendly fitness experience. For anyone considering entering the fitness world, START FITNESS and Smart Fit 100 make the first step easier than ever. This collaboration is set to reshape how fitness seekers in Japan perceive and engage with their health and wellness journeys.

You can find Smart Fit locations and more information about START FITNESS on their respective websites, making your transition into fitness an easy and exciting experience.