#Japan #Osaka #Web Marketing #STORY Corporation #Aieda

STORY Corporation Enhances Marketing Efforts with AI Project Aieda

STORY Corporation, a leading company in web marketing support based in Osaka, Japan, has recently launched an innovative internal initiative named "Aieda". This project aims to enhance efficiency in operations by utilizing advanced AI technology. The name "Aieda" symbolizes the mission of connecting AI with data through an innovative approach that strengthens the analysis and execution of marketing strategies.

Background and Objectives

The digital marketing landscape has become increasingly complex, requiring advertisers to balance operational efficiency with high-quality outputs. Recognizing the need for improvement, STORY Corporation aims to integrate AI technologies into its workflows. This integration is targeted at significantly elevating employee productivity, enabling team members to devote more time to providing greater value to clients.

Overview of the Tools Developed

As part of the Aieda project, STORY has initiated the development of 17 different AI-powered tools aimed at various aspects of digital marketing. The tools are categorized into four main areas: advertisement analysis, creative production support, strategy planning support, and video production assistance. Here's a closer look at the tools:

Advertisement Analysis Tools

1. Integrated Analysis Tool: Analyzes advertising data alongside GA4 data via BigQuery for a comprehensive overview.
2. Google Ads Analyzer: Digs deep into causes for increased CPA and low conversion rates.
3. AB Testing Knowledge Repository: Systematically records and analyzes test results to build knowledge.
4. Keyword Planning Tool: Extracts relevant keywords and simulates advertising revenue.
5. Non-Registered Word Checker: Identifies unregistered keywords yielding conversions and extracts exclusion candidate queries.
6. Auction Analysis Visualization Tool: Visualizes auction analysis results for advertising performance via graphical representation.
7. LP Comparison Analysis Tool: Compares landing pages and validates using Bayesian statistics.

Creative Production Support Tools

8. Banner Creator: Automatically generates high-quality banners using AI.
9. Banner Resizing Tool: Automates the conversion of banners to multiple sizes.
10. Responsive Search Ad Creator: Automatically produces RSA advertisement messages based on URL analysis.
11. Banner Wear and Tear Checker: Visualizes and predicts the wear state of Meta advertising banners.

Strategy Planning Support Tools

12. Persona & Journey Map Automation: Visualizes customer experiences based on website URLs.
13. GA4 Path Analysis Tool: Displays user transition paths using Sankey diagrams.
14. GA4 Attribution Analysis: Visualizes conversion paths and performs AI-based analytics.

Video Production Support Tools

15. SORA Video Concatenator: Facilitates the generation and automatic linking of multiple videos.

Workflow Management Tools

16. STORY Work Hour Management: Optimizes the recording and management of work hours.
17. Revenue Management Tool: Centralizes the management of revenue, costs, and gross profits for complex advertising operations.

Future Developments

Looking ahead, STORY Corporation plans to provide all employees with premium access to generative AI platforms such as Claude and Gemini, promoting AI utilization across daily tasks. By harnessing the knowledge acquired through the Aieda project, STORY aims to maximize advertising results for clients and continuously develop new tools for improved digital marketing performance.

About STORY Corporation

Founded in April 2015, STORY Corporation specializes in web marketing support, advertising operations, and data analysis. With offices located in Osaka and Tokyo, led by President Fumiyasu Sugiyama, the company is committed to advancing the field of digital marketing. More information can be found on their website here.