#Japan #Tokyo #Adidas #ABC Mart #GRADAS

The Fusion of Music Culture and Fashion: New GRADAS Colors by Adidas

Adidas has announced the launch of two new colorways for its popular sneaker line, the GRADAS, making waves in fashion circles and music scenes alike. Starting from August 21, 2025, shoppers can expect to see fresh visuals showcasing these stunning brown and off-white designs, which are set to capture the hearts of the Generation Z audience.

A Snapshot of GRADAS

The GRADAS series has gained a reputation for its unique combination of music culture and stylish flair, owing much of its popularity to collaborations with renowned musicians in the past. The design of the new brown model embodies both trendiness and wearability, making it a standout choice for fashion enthusiasts.

Product Features

The new visuals for the GRADAS launch carry the theme of “Let’s Hit the Streets with GRADAS,” artfully capturing the casual yet modern essence of the sneakers through vibrant colors.

1. Design Aesthetic Loved by Gen Z
The GRADAS feature a minimalist yet impactful silhouette, easily pairing with both streetwear and casual outfits, appealing to the fashion-forward Generation Z cohort.

2. Trendy Brown Colorway
The introduction of the brown colorway, identified as a key hue for 2025 fashion, is complemented by its companion color, off-white. This color duo allows for versatile styling regardless of season.

3. Synergy with Music Culture
Previously, the GRADAS have been the choice of many famous musicians, reflecting a strong connection to music culture. Their design is well-suited for vibrant environments like music festivals and concert scenes, allowing wearers to express their individuality.

4. Comfortable Fit for All-Day Wear
Featuring Adibouncy sock liners designed for optimal comfort, these sneakers ensure a pleasant feel even after hours of wear. The durable rubber outsoles offer excellent grip, combining longevity with functionality.

Product Overview

• - Product Name: GRADAS
• - Color Options: (Left to Right) DARK/CLAY/GUM5, FTWR/CLAY/GUM5
• - Sizes Available: 22.0cm to 29.0cm, and 30.0cm (in 0.5cm increments)
• - Price: ¥7,700 (including tax)

Company Profile

• - Company Name: ABC Mart, Inc.
• - CEO: Minoru Noguchi
• - Location: 48th Floor, Azabudai Hills Mori JP Tower, 1-3-1, Azabudai, Minato-ku, Tokyo, 106-0041
• - Established: June 6, 1985
• - Business Focus: Retail of footwear, apparel, and accessories, along with shoe product planning, manufacturing, and sales.

Customer Inquiries

• - Phone: 0120-936-610
• - Operating Hours: 10:00 AM – 5:00 PM (Weekdays, Monday to Thursday)

As the GRADAS sneakers hit the market, fashion lovers and music fans alike will undoubtedly embrace this flattering fusion of two dynamic worlds. Be on the lookout for these trendy releases that can elevate any outfit and resonate with personal style.