#Japan #Tokyo #Compass #SHIBUYA Z FES #Influencer Event

The Exciting SHIBUYA Z FES 2025: What to Expect

The highly anticipated SHIBUYA Z FES is returning for its fourth edition on October 11, 2025, at WITH HARAJUKU. Organized by COMPASS, this event is designed to create an unparalleled networking experience for brands and influencers alike. This year’s event promises to feature an exciting line-up of companies, exclusive performances, and a collaborative spirit that reflects the vibrant energy of Tokyo's cultural landscape.

What is SHIBUYA Z FES?

The event aims to provide an incredible opportunity for brands to connect with influencers in a lively, engaging atmosphere. With the motto of “Creating a Place for Influencer and Brand Encounters, Maximizing Advertising Impact,” attendees will witness the dynamic exchange of ideas and innovations. Influencers will attend, visit brand booths, and share their experiences instantaneously on social media platforms like Instagram, TikTok, and X. The event operates under a selective invitation system, ensuring that only the most impactful influencers, vetted by COMPASS, are present.

In the past, the event has facilitated successful partnerships, through activities that go beyond social media engagements, allowing for direct interactions between brands and influencers for future collaborations.

Event Details

• - Event Name: SHIBUYA Z FES 2025 AUTUMN
• - Date: October 11, 2025 (Saturday)
• - Time: 13:00 - 19:00
• - Location: WITH HARAJUKU
• - Website: WITH HARAJUKU
• - Organizer: SHIBUYA Z FES Executive Committee

Featuring Top Brands and Influencers

The event will host a growing list of prestigious brands, including:

• - Yogibo, the relaxed lifestyle brand known for its versatile bean bags.
• - Dassai, an acclaimed sake brand crafted by dedicated artisans in Yamaguchi Prefecture.
• - Mellsavon, a beloved body care brand with over a decade of experience.
• - IKEA, the Swedish furnishing giant that offers comfy living solutions.
• - Many others, creating a diverse brand representation that ranges from beauty to culinary delights.

With the addition of renowned ambassadors and artists, such as Maruri, a popular singer among Gen Z, and SARUKANI, a beatbox crew that captivates audiences with their energetic performances, excitement is building among attendees. In parallel with SHIBUYA Z FES, COMPASS will co-host the TOKYO LADIES FES, marking the first collaboration between these two powerful platforms, providing even more opportunities for networking.

Bridging Generations and Influencing Culture

The festival also aims to bridge the generational divide, featuring collaborations between the highly active Z generation and the established millennial cohort. Both groups have proven to be influential on social media, with the Z generation excelling in quick, impactful messaging, and the millennials contributing in-depth storytelling and brand consciousness. This collaboration will surely energize the event, enhancing the dialogue about culture and trends.

Conclusion

In a world increasingly driven by digital interactions, SHIBUYA Z FES 2025 stands as a testament to the potential of face-to-face meetings in an increasingly online world. It creates a unique environment for brands and influencers to connect, innovate, and create. Mark your calendars and prepare for an exciting day full of inspiration, collaboration, and creativity!

For more details, to apply for participation or for media inquiries, please visit the official website at Z FES.