Press Release Podcast
2026-01-28 05:56:35

Discover the Secrets Behind Press Releases in New Podcast Series

Behind the Scenes of Press Releases: New Podcast Launch



OCEAN INCUBATE LLC, based in Meguro, Tokyo, has announced the launch of its new podcast called ‘Behind the Press Release’. This exciting series aims to uncover the stories and thoughts behind press releases by inviting PR professionals and company executives to share their unique perspectives.

Rationale for the Podcast



While press releases focus on accuracy and impartiality, they often lack the depth required to convey the underlying thoughts and passions of the companies involved. As a result, the very context that could enhance public understanding of the business often goes unrecognized. By utilizing audio, this podcast seeks to bridge that gap and present information in a more engaging manner.

Podcasts are uniquely suited to capture the essence of conversations. They allow audiences to connect with content during their commute or while multitasking—enabling greater emotional resonance and understanding. This initiative aims to reach a broader audience and provide deeper insights into the motivations and stories behind the businesses featured.

Podcast Details


  • - Title: ‘Behind the Press Release’
  • - Launch Date: Planned for mid-February 2026
  • - Duration: Approximately 30-40 minutes per episode
  • - Available on: Major podcast platforms including Spotify, Apple Podcasts, and Amazon Music
  • - Hosts: Rika Sato and YUKAKO

Podcast Concept


This podcast invites guests to explore thoughts and conflicts that were left unsaid within the confines of a traditional press release. It aims to delve deeper into the decision-making processes through authentic platforms, allowing stories to emerge in an organic way. Each narrative adds richness that enhances understanding, transforming what would typically be a fleeting news piece into a compelling story that resonates with audiences.

What We Offer


1. Revitalizing Past Press Releases: We aim to redefine released content as living assets by pairing it with the thoughts and narratives that inspired it. The podcast will serve as a long-term communications tool, enriching your public relations resources.
2. Enhancing Company Narratives: A deeper understanding of the motivations behind decisions can be transmitted through the nuances of voice. The emotional cadence and storytelling create a unique bond of trust and understanding with listeners.
3. Building a Community of Empathy: Our target audience is filled with individuals interested in the contextual background of initiatives and who are positioned to participate in the decision-making process. This approach goes beyond mere exposure and cultivates shared values and concerns, allowing listeners to feel a part of something larger.

Ideal Guests


We encourage individuals who:
  • - Have experience in releasing press materials (via any service such as PR TIMES or their own platforms).
  • - Want to express their business ideology and background more dynamically.
  • - Are interested in building a fan base through empathy rather than direct promotion.
  • - Seek to use their press releases as enduring communication beyond the initial announcement.
  • - Are business leaders, department heads, or PR professionals looking for opportunities to narrate their ventures.

Recording Details


  • - Format: Online recording (accessible nationwide)
  • - Duration: Approximately 30-40 minutes
  • - Content: Audio only (no visual presence required)
  • - Cost: Free of charge

During each episode, we will carefully introduce your press release and its significance. Some editing of the recorded content may be necessary, based on the discussion.

Meet the Hosts


  • - Rika Sato: A radio presenter, MC, and writer, Rika balances her professional life with motherhood. She is passionate about uncovering compelling stories and connecting intimately with her audience.
  • - YUKAKO: With a background in digital marketing, YUKAKO brings her experience in deciphering information while maintaining a relatable civilian perspective as a podcast listener. She looks forward to revealing the emotional journeys behind press releases.

Application Process


To participate as a guest, please fill out the application form through the following link:
  • - Application Form URL: Application Form
  • - Deadline: Applications are accepted on an ongoing basis.

Company Overview


  • - Name: OCEAN INCUBATE LLC
  • - Address: 2-16-12, Jiyugaoka, Meguro City, Tokyo
  • - Established: October 2025
  • - Services: Operations and production of ‘Podcast Studio Japan’
  • - Website: OCEAN INCUBATE


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Topics Entertainment & Media)

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