#USA #Dallas #fundraising #Eyemart Express #SU2C

Eyemart Express: 10 Years of Fighting Cancer

In a commendable effort that has spanned ten years, Eyemart Express is once again leading the charge against cancer with its 10th Annual Stand Up To Cancer (SU2C) fundraiser. This initiative highlights the retailer's ongoing commitment to supporting cancer research and inspiring community involvement. Since its inception, what began as a single fundraiser involving 153 stores has beautifully evolved into a powerful tradition aimed at combating the disease, which claims over 600,000 lives in the US each year.

Fundraising Goals

This year, Eyemart Express aims to raise more than $1 million to support SU2C's groundbreaking research efforts. From June 30 to August 30, for every pair of specialized SU2C glasses sold, $5 will be donated towards this noble cause, with a minimum guaranteed contribution of $30,000. This fundraiser involves the sale of 25 unique frame styles from the SU2C collection, featuring names like "Brave," "Advocate," and "Cure," allowing purchasers to choose eyewear that resonates with their support for cancer research. Frames start at an accessible price of $69.95, appealing to a wide range of customers.

Enhancing Awareness and Support

Katy Hanson, Chief Marketing and Merchandising Officer at Eyemart Express, emphasizes the dual advantage of shopping during this campaign: updating one's eyewear while simultaneously contributing to cancer research. "Our mission to improve lives and make a meaningful impact in the fight against cancer is straightforward," said Hanson. The initiative serves as an invitation for the public to participate actively not only in improving their vision but also in enhancing the future of medical research.

This year marks a decade of Eyemart Express standing beside the SU2C initiative, showing how everyday purchases can culminate in extraordinary impacts. It’s a clear call to action for customers to support a cause that touches almost every household in America.

Community Impact and Research Advances

Eyemart Express's commitment signifies a growing recognition of the importance of cancer research funding. By purchasing SU2C glasses through their local stores or online, customers engage in a community effort that extends beyond mere transactions—it's about joining forces to advance essential research that could lead to breakthroughs in detection and treatment.

The collaboration with SU2C intends to raise not only funds but also awareness about cancer's far-reaching effects and the mounting need for innovative research solutions. Eyemart Express invites all to contribute to meaningful change and help in the quest for a cancer cure.

Conclusion

As Eyemart Express celebrates its 10 years of impactful fundraising with the Stand Up To Cancer initiative, it stands as a testament to the power of collective goodwill and community support. Shoppers are encouraged to visit local Eyemart Express stores or browse online, ensuring that every glance through their new prescription glasses serves a double purpose: improving vision and supporting vital cancer research. Join this heartfelt mission and make a difference together—every frame sold brings us one step closer to a world free of cancer.