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Kuaishou's Commitment to Women's Empowerment through Digital Inclusion

In a striking demonstration of its commitment to social responsibility, Kuaishou Technology, a leading social platform and content community, recently participated in the 2025 China-Germany Sustainable Development Forum held in Beijing. The event, which centered on the theme "Opportunities and Challenges for Women in Economic Transition," featured insights from Kuaishou's Vice President, Song Tingting. Through her engaging discourse, she illustrated how the company is driving women's empowerment and fostering digital inclusion in today's rapidly evolving economy.

Digital Technology as a Catalyst for Change

During her address, Song highlighted how digital technology is rapidly becoming a powerful enabler for women, allowing them to partake in economic opportunities that were previously out of reach. "In the past, much of women's value remained hidden, especially for those living in remote areas," Song explained. "Kuaishou's mission is to dismantle these invisible barriers, thus providing women with the visibility and opportunities they need to thrive. This is the essence of inclusive technology."

Since 2018, Kuaishou has initiated various welfare programs aimed at providing free digital skills training and essential tools to women, particularly in rural and underserved areas. Programs like "Happy Rural Leaders," "Her Power Academy," and "Empowering for Happiness" have collectively empowered over 10,000 women, enabling them to improve their livelihoods, achieve economic independence, and actively contribute to their communities.

"The challenges faced by women during this economic transition are undeniable," Song noted, acknowledging the pressing issues that prevent women from fully realizing their potential. However, she emphasized that with appropriate training and access to digital resources, women can transition from being marginalized to being vital participants in economic growth and rural revitalization.

Success Stories and Real Impact

A poignant example shared by Song was the story of Zhang Xiaosi, a Kuaishou user from Shandong Province. After caring for her ill father, she returned home and utilized Kuaishou's free training and livestreaming support to launch an online business selling local cherries. Incredible growth followed; she saw her sales increase more than thirty-six-fold, yielding an income of over 80,000 yuan. Zhang's achievements not only benefited her family but also uplifted the local community, showcasing the multiplier effect of empowering women.

Song's philosophy echoes: "Technology is a tool. Kindness is a choice." She firmly believes that elevating one woman’s status translates to empowering entire families and even villages, underscoring the broader societal implications of technological inclusivity.

Despite these inspirational progresses, Song candidly pointed out the hurdles that women commonly encounter—predominantly juggling family obligations with career ambitions and bridging the digital divide in less accessible regions. She called for comprehensive support from all sectors—including international, national, corporate, and individual levels—to create a more equitable environment for women.

Looking to the Future

As the discussion progressed, Song proposed enhanced cooperation between China and Germany to bolster women’s roles in the digital economy. This could entail developing a joint training system focused on cultivating women leaders skilled in digital entrepreneurship and sustainability, marrying China's prowess in digital platform operations with Germany's excellence in vocational training.

Furthermore, she envisioned a networking platform for female entrepreneurs from both nations to facilitate mutual learning and collaboration, laying the groundwork for a more inclusive economic future.

Kuaishou remains unwavering in its resolve to partner globally, striving towards reducing inequality and empowering women through accessible technology. Beyond mere profit, the company’s ethos is firmly rooted in technology's transformative power to foster a more inclusive world for everyone—regardless of their geographical or socio-economic barriers.

About Kuaishou

Kuaishou Technology, based in China and recognized globally, is dedicated to being a customer-centric organization. Leveraging advanced AI technologies, Kuaishou continuously innovates and enhances its service offerings to deliver exceptional customer value. Users engage through short videos and livestreams, sharing their lives while discovering products and showcasing their talents. With a focus on content creators and businesses, Kuaishou is positioned to meet diverse user needs across various sectors, including entertainment, e-commerce, local services, and gaming.