Innovative Gelato Development Service Launched to Support Future of Japanese Agriculture

Supporting Future Japanese Agriculture

Fortuna Co., Ltd., based in Minato-ku, Tokyo, announces the launch of its original gelato development service "PROJECTTO f'" designed for agricultural producers and related businesses. This innovative service will commence on August 27, 2025, at the Italian gelato workshop, Fabrica F.

Why Gelato Can Save Japanese Agriculture

In recent years, Japan's farmers have faced challenges such as escalating production costs, fluctuating climate conditions impacting harvests, and a subsequent decrease in profits. This downward spiral has led to a shortage of skilled workers and reluctance for new entrants into the agricultural sector. Consequently, many farmers find themselves questioning the sustainability of their operations.

However, embarking on mass production is not a viable solution, as it could lead to additional issues like increased waste and declining prices.

Thus, we propose a unique remedy: the development of custom gelato that transforms subpar or surplus vegetables and fruits into attractive products. In today’s society, where waste reduction is crucial, repurposing these ingredients into frozen sweets resets their expiry, enhancing their appeal and value. Consequently, this initiative can significantly contribute to a brighter future for Japanese agriculture.

Why Fabrica F. is Key to Protecting Japanese Agriculture

Fabrica F, operated by Fortuna Co., Ltd., boasts the highest level of expertise and experience in producing authentic Italian gelato. The gelato served at the Japan International Expo's Italian Pavilion cafeteria is created by none other than Fabrica F. This not only positions it as a representative of Japan on a global stage but also highlights its commitment to maintaining quality.

Moreover, Fortuna's founding members were trained in Italy during the early 1980s, an era when authentic gelato was just entering Japan. Armed with traditional recipes and skills, Fabrica F. is indeed qualified to play a vital role in supporting Japanese agriculture through gelato.

With an impressive track record of developing over 500 unique recipes, Fabrica F responds with integrity and flexibility to requests from farmers, major department stores, enterprises, and municipal entities. This project is deemed well-timed to strengthen and protect Japanese agriculture.

What is PROJECTTO f'?

"PROJECTTO f'" is designed to open access to the original gelato development projects that Fabrica F has meticulously built over the years. By collaborating with various agricultural stakeholders, this initiative aims to safeguard the future of Japanese agriculture by promoting the sustainable use of local produce through gelato.

This program symbolizes the essence and foundation of Fortuna’s journey, emphasizing the beauty of original gelato while extending its reach to a wider audience. The project’s name stems from the Italian word for project, "Progetto," and embodies the aspiration for successful partnerships in using agricultural products effectively.

The Significance of the Name PROJECTTO f'

The Italian word "FABBRICA" means workshop, and "F" denotes the name of the operating company, Fortuna. The word Fortuna signifies fate and fortune, encapsulating the project’s purpose. Additionally, several other meaningful terms tied to agriculture and production in Latin start with "F", underscoring the project's vital components.

Why Start on August 27?

August 27 is recognized as "Gelato Day." The team behind Fortuna played a role in establishing this day, contributing to the growth of Japan's gelato culture. Launching the service on this symbolic day reinforces their legacy and connection to this gastronomic delight. Furthermore, with the onset of fall harvests approaching, this timing aligns perfectly for utilizing freshly harvested produce for gelato development.

About Fortuna Co., Ltd.

Founded in 2001, Fortuna Co., Ltd. started as a gelateria, evolving into a diverse culinary business featuring Italian cuisine. Fabrica F, established as the gelato manufacturing headquarters in 2013, caters to product development catering to agricultural producers, large corporations, and public governmental agencies.