#United States #Houston #customer engagement #CITGO Petroleum #marketing initiatives

CITGO Concludes 2025 Marketer Roundtable Meetings

CITGO Petroleum Corporation recently wrapped up its annual Marketer Roundtable meetings, focusing on strengthening its connections with customers and promoting its brand. Held from October 7 to November 6, 2025, these meetings involved engagement with CITGO leadership across 14 sessions in various cities throughout the Northern, Southern, and Central regions of the United States.

Chris Kiesling, CITGO's Assistant Vice President of Light Oil Operations and Marketing, highlighted the importance of these gatherings in fostering a collaborative environment. "We've built momentum as a brand. We are evolving our image and supercharging our loyalty program," he remarked during the roundtable held in Houston, Texas. This sentiment reflects CITGO's commitment to incorporating its marketers into its growth narrative, celebrating their joint achievements while sharing a forward-looking vision.

The gatherings facilitated direct interactions between business owners and CITGO representatives, offering valuable insights into regional market dynamics. Attendees received an overview of CITGO's strategic plan and discussed effective utilization of company resources tailored to each region's specific needs.

One of the key points discussed at the meetings was the enhancement of the Club CITGO loyalty program for 2026, aimed at improving customer experience, particularly regarding convenience and mobile payments. Other initiatives unveiled included:

• - Launch of a new mystery shopping partnership.
• - Expansion of subscription offerings tailored to meet market demands.
• - Evolution of the Good to Go advertising campaign, designed to reach an even broader audience.

In addition, the meetings served as a platform to honor longstanding partnerships and allude to potential collaborative opportunities in the pipeline for the coming year. Overall, the annual meeting series not only provided essential insights but also allowed marketers to expand their professional networks and build excitement for upcoming developments.

For those interested in joining the CITGO marketing family, more information is available at CITGO's partner webpage.

About CITGO

CITGO Petroleum Corporation stands as a prominent leader in the refining sector and is widely recognized under the CITGO brand. The company operates three refineries located in Lake Charles, Louisiana; Lemont, Illinois; and Corpus Christi, Texas. Furthermore, CITGO either wholly or jointly owns 42 active terminals, eight pipelines, and three facilities dedicated to lubricants blending and packaging. With around 3,300 employees and a total crude capacity of approximately 807,000 barrels per day, CITGO is ranked as the fifth largest independent refiner in the U.S. CITGO markets an extensive range of transportation fuels, lubricants, petrochemicals, and other industrial products, supplying a network of nearly 4,000 independently operated branded retail outlets located east of the Rocky Mountains. CITGO is a subsidiary of CITGO Holding, Inc.