#USA #Cybersecurity #Tel Aviv #Leaf Home #ULTRA RED

Leaf Home Partners with ULTRA RED to Strengthen Cybersecurity

In an effort to bolster its cybersecurity measures, Leaf Home, recognized as the largest direct-to-consumer home improvement company globally, has chosen ULTRA RED’s Continuous Threat Exposure Management (CTEM) platform. This decision, announced on February 5, 2026, allows Leaf Home to maintain a vigilant watch over its external attack surface with minimal manual intervention.

Embracing New Technology

With over 290 locations and employing around 10,000 personnel, Leaf Home has experienced rapid growth through acquisitions, expanding its digital footprint significantly. As the company’s presence grew, so did the complexity of its external attack surface, necessitating a robust solution that could autonomously identify and validate security exposures. Todd Eldredge, Head of Cybersecurity, IAM & GRC at Leaf Home, shared, “We already had a digital risk platform, but it only worked with the data we provided. ULTRA RED was shocking; it quickly revealed far more vulnerabilities than anticipated.”

Rapid Insights

ULTRA RED was implemented as part of a proof of value trial and began delivering critical insights within days. The platform pinpointed a significant vulnerability in an application developed internally that had eluded previous security tools. In addition, it identified unknown assets and suspicious redirects that the internal teams were unable to explain. Key accomplishments achieved in just a short deployment included:

• - Identification of critical vulnerabilities and external assets
• - Complete validation of findings without manual effort
• - Reduction in alert fatigue experienced by the security team
• - Enhanced confidence in rapid remediation efforts

Redefining Security Strategies

As Leaf Home continues to expand as a result of both organic growth and acquisitions, traditional security measures such as periodic penetration testing and vulnerability scans have proven insufficient in providing comprehensive oversight. These traditional methods often overlook inherited or forgotten digital assets. With a lean cybersecurity team managing a vast external attack surface, ULTRA RED effectively serves as a force multiplier. “With a small team managing a massive attack surface, ULTRA RED acts as a tremendous aid,” Eldredge noted. “It frees us from the burden of manual validation and empowers us to act confidently on verified findings.”

Future Expansion Plans

Looking ahead, Leaf Home is preparing to fully implement the ULTRA RED platform throughout its operations. They emphasize the importance of continuous monitoring of external exposures and conducting ongoing security assessments, particularly as they plan to integrate validated insights into their existing security workflows. The positive impact of ULTRA RED is expected to extend across various brands and future acquisitions, shaping a robust cybersecurity strategy for Leaf Home moving forward.

About ULTRA RED

ULTRA RED specializes in providing continuous threat exposure management solutions founded on a validation-first methodology. Their platform equips security teams with the tools needed to effectively minimize threat exposure by continuously identifying and prioritizing vulnerabilities across the entire attack surface. For further details, visit ULTRA RED’s website.

Conclusion

The partnership between Leaf Home and ULTRA RED showcases a progressive step in automotive security management, emphasizing the need for advanced, automated solutions in an ever-evolving digital landscape.