Haier Unveils Horizon Refrigerator in Vietnam, Redefining Freshness Standards

Haier Launches Horizon Refrigerator in Vietnam

On June 2, 2026, Haier officially launched its premium Horizon refrigerator collection in Vietnam, aiming to meet the increasing demands of consumers seeking versatile freshness solutions in their daily lives. This launch positions Vietnam as the first Southeast Asian market to debut this innovative series, following an earlier introduction at the Royal Observatory in Greenwich, UK. The Horizon series is rapidly expanding its global presence, allowing more consumers to experience high-level food preservation.

Freshness Technology Tailored for Tropical Conditions

The hot and humid climate typical of Southeast Asia has spurred a significant demand for cold beverages and fresh produce. To address this, Haier’s Horizon series integrates advanced freshness preservation technologies tailored to four everyday usage scenarios. Notably, the refrigerators feature the world’s first humidity control system (HCS) and Haier’s magnetic freshness preservation technology, enabling fruits and vegetables to remain fresh for up to seven days. Additionally, the quality and original taste of fresh meat can be maintained for as long as ten days.

The magnetic freshness preservation technology, which has received a gold medal at the International Invention Exhibition in Geneva, is certified by VDE for its ability to retain over 95% of protein in meat, making it a noteworthy innovation in food preservation. Furthermore, these refrigerators come equipped with the industry’s first ice-making system located within the door, completely isolated from food storage areas to prevent odor mixing and ensure quick access to pure ice.

With a generous capacity of up to 716 liters, the Horizon refrigerator is designed to accommodate a week’s worth of groceries for the whole family, including horizontally-stored 1.5-liter bottles. Special models also include AI Vision technology, which recognizes food types and quantities, simplifying stock management and fridge content control.

Commitment to Premium Market Growth in Vietnam

Vietnam stands as the largest premium refrigerator market in Southeast Asia, contributing over 50% of regional sales in this segment. In January 2026, Haier’s sales of refrigerators in Vietnam doubled compared to the previous month and surged by more than 60% compared to the same time last year, solidifying the company's position as a market leader in the region. Retail stores are holding comparative demonstrations to allow customers to see the effectiveness of Haier’s freshness preservation technology firsthand.

The Space Fit series has shown impressive product demonstration results, achieving figures comparable to competitors’ eight-month outputs in just five weeks, resulting in sales volumes five times greater than those of rivals. This success has positioned Haier as a significant catalyst in the shift towards smart home market upgrades in Vietnam.

Haier is already a leader in both market share and growth rates within Vietnam. The introduction of the Horizon series is expected to further strengthen its product lineup, addressing the growing demand for advanced food preservation solutions.

In 2025, Haier Smart Home officially launched the Haier brand in Vietnam, establishing a strategic partnership with the leading local retail appliance chain DMX. The AQUA brand washing machines already hold the top market share in the country.

As of April 2026, Haier ranks first in cumulative brand share across Southeast Asia, enjoying over 40% growth in Vietnam, Malaysia, and other regional markets. Following Vietnam, the Horizon series will be released in Indonesia and Thailand, which will further cement Haier’s leadership in the premium market segment throughout the region.

The launch of the Horizon series signifies a transition for Haier's refrigerator business in Southeast Asia from sales volume leadership to premium segment dominance. Going forward, Haier will continue to focus on user needs, deepen localized innovations, and enhance brand quality, thereby solidifying its market leadership. With the ongoing development of premium technologies and an expansion of scenario-oriented solutions, the company aims to provide consumers with unparalleled freshness levels, kitchen aesthetic enhancements, and sustainable growth for its partners.

For more information, please visit Haier’s official website.