#Japan #Tokyo #Japanese Cuisine #Marugame Seimen #New Year Udon

Celebrate the New Year with Marugame Seimen's Special Udon!

As we approach 2026, it's time to indulge in a traditional Japanese delicacy—Udon. From January 3 to January 13, Marugame Seimen, renowned for its commitment to handmade, fresh Sanuki Udon, will be offering a limited-time dish: 'Large Shrimp Tempura and Snow Crab Egg Sauce Udon.' This special treat celebrates the new year while embodying hopes for longevity and happiness.

A Tradition of New Year Udon

Udon, known for its thick and long noodles, has long been associated with wishes for a long life in Japanese culture. The New Year Udon is a unique dish characterized by pure white noodles complemented by red ingredients, traditionally served at the start of the year to symbolize good fortune and longevity. Since 2013, Marugame Seimen has joined forces with the Kagawa Prefecture's Sanuki Udon Cooperative to promote this delightful tradition.

A Luxurious New Year’s Dish

In line with the celebration, Marugame Seimen presents a mouthwatering combination of large shrimp tempura and delicious snow crab served in a warm egg sauce—ideal for the new year's festivities. The Udon is freshly made from scratch by skilled artisans who take pride in crafting high-quality noodles using only flour, salt, and water. The special dish features:

1. Large Shrimp Tempura: Prepared to provide a crispy texture, the shrimp is handled with care during frying.
2. Snow Crab: Lightly cooked to preserve its rich flavor, ensuring maximum enjoyment with every bite.
3. Freshly Made Udon: Crafted from 100% domestic wheat, served hot from the pot for the ultimate dining experience.
4. Rich Egg Sauce: Made from a carefully developed white broth, this sauce adds a fluffy texture, perfectly binding all flavors together.

As you indulge in this luxurious bowl, let the warmth and tradition of New Year Udon fill your heart and body, ushering in a healthy, prosperous year ahead.

About Marugame Seimen

Marugame Seimen stands by the motto, "Our Udon is Alive," emphasizing freshness and the joy of handmade dining experiences. With over 800 locations in Japan, the brand meticulously prepares Udon daily, maintaining a reputation for exceptional taste and texture. Their talented artisans utilize domestically sourced wheat to create fresh noodles, which are cooked to perfection right before serving.

A Commitment to Sustainability

Marugame Seimen is not just about delicious food; they're also dedicated to sustainability. Recently, they launched the Marugame Seimen Barrel Factory in Kakogawa City, Hyogo Prefecture, aimed at promoting the reuse of udon barrels while progressing in diversity and inclusion. By 2027, they plan to enhance employment for people with disabilities and reduce annual waste significantly.

Additionally, Marugame Seimen engages in educational initiatives like the Children's Udon Class, where kids can participate in making Udon from scratch. Efforts are also focused on reducing plastic use by encouraging reusable dining ware and incorporating bio-plastics in takeout products.

Company Overview

Founded with a vision for immersive culinary experiences, Toridoll Holdings continues to evolve, ensuring that the pleasures of Japanese cuisine are enjoyed worldwide. They aim to bring unique and captivating food experiences to patrons around the globe, cementing their position as a global leader in Japanese dining.

For more on their sustainability efforts, visit Marugame Seimen's Sustainability.

To explore more about Toridoll Holdings, check out their website at Toridoll Holdings.