#Japan #Osaka #TikTok Ads #Nichify Style #Yaaha

Introduction to Nichify Style

Nichify Style Corporation has expanded its presence in the housing sector, managing a plethora of services from web applications to real estate platforms. Their flagship product, the "Nichify Real Estate" platform, boasts an impressive total of over 14 million property listings as of May 2025.

Despite cultivating a strong in-house marketing capability, the rapid rise of short-form and vertical video content, prominently within platforms like TikTok, posed a significant challenge. Nichify Style was confronted with a lack of production resources and expertise, prompting them to explore external partnerships. Beginning in late 2024, they opted for Yaaha’s performance-based TikTok ads and vertical video production service.

This collaboration led to a remarkable approximately \[50% reduction\] in cost per acquisition (CPA) while simultaneously fostering a robust cycle of Plan-Do-Check-Act (PDCA) that cultivated a high-performance environment for ongoing campaigns. Today, we delve into insights from Masuo, the manager leading Nichify Real Estate’s marketing initiatives, who shares the reasoning behind seeking Yaaha’s expertise as well as the outcomes of this strategic partnership.

Addressing Marketing Obstacles

Masuo's Perspective on Initial Challenges
Masuo articulated a clear corporate agenda focused on maximizing app downloads and promoting their real estate services efficiently. With cumulative downloads surpassing 13 million and aspirations to reach 14 million, the company primarily faced hurdles in paid promotion strategies for the property purchasing app. The challenge lay in aligning acquisition efficiencies, as paid promotions in the purchasing category proved harder to navigate compared to rental listings.

Masuo expressed concerns, noting, "Our business model centers on directing potential clients towards partner companies. Thus, we consistently needed high-quality users through both organic and paid channels, but our paid promotion efforts lacked effectiveness, especially in converting leads in the purchase app category." This realization brought them to consider outsourcing their video marketing strategy.

Why Transition to External Support?

Resource Limitations
Despite a conviction for in-house marketing operations, Masuo recognized that creating engaging User-Generated Content (UGC) style videos for platforms like TikTok necessitated entirely different skill sets and tools that were lacking internally. He emphasized, "While we were adept in traditional forms of marketing like still images and static ads, creating relatable, lively content for social media platforms required a distinct approach."

He further stated, "As the landscape expanded, it became increasingly apparent that without engaging with short video content, scaling our initiatives would be nearly impossible. Nevertheless, when we attempted to take this challenge on ourselves, the anticipated workload and learning curve felt daunting, making it clear we need expert support."

Choosing Yaaha: A Unique Advantage

Masuo disclosed that among the numerous agencies available to provide video support, Yaaha stood out for its unparalleled proposal structure: a 100% performance-based model inclusive of production and operational costs. "This was revolutionary for us! Achieving outcomes while covering the production costs inherently spoke volumes about their confidence in their results and methods."

In addition to the cost structure, Yaaha's dedication to maintaining a client-focused approach deeply resonated with Masuo. He explained, "What impressed me was their commitment to not just numbers but our overall business growth. Their proposition to not only create creative output but also to act as a responsible growth partner felt genuinely refreshing."

Moreover, the rapid turnaround time for production enabled the ## Flexibility to Address Market Trends.
"The realm of short video content is perpetually shifting, sometimes rendering meticulously crafted pieces obsolete within a month. Yaaha’s capability to deliver high-quality videos in an average of three business days was exceptionally appealing, allowing us to remain competitive in a constantly evolving landscape," Masuo expressed excitement about their partnership’s direction.

The Results: Enhanced Performance and Improved Processes

Post-engagement with Yaaha, Masuo noted a dramatic improvement in initial drafts of video outputs. “Compared to previous collaborations with various production companies, where drafts often missed the brief leading to extensive revisions, the quality of what Yaaha delivered was extraordinary.”
The Yaaha team spent time familiarizing themselves with the Nichify Real Estate app, ensuring their creatives were grounded in the user experience. Masuo highlighted that the production sped up significantly, recalibrating a previous two-month timeline down to just two to three weeks.

The implication of this speed meant increased testing opportunities and ensuring nuances were fine-tuned before hitting the market. The live-response to changing trends also enabled the teams to collaborate effectively, which was labeled as a formidable asset in the agile world of web marketing.

Achievements and Future Aspirations

The collaboration led to a notable reduction in initial CPA by about 50%, far surpassing initial expectations for this strategic initiative. More importantly, Masuo noted that they successfully crafted a sustainable PDCA environment, allowing for continuous testing, refining, and improvement of their video content and marketing strategies.

As they look ahead, they are eager to amplify their partnership with Yaaha, planning to expand their media output while emphasizing adaptability and continued success in the highly competitive real estate marketplace. The overall sentiment encapsulated by Masuo reflects their achievements: "Our engagement with Yaaha not only transformed our marketing approach but also cultivated a thriving environment for long-term growth and exceptional creativity in our media presence."

About Yaaha

Founded to revolutionize short video marketing strategies, Yaaha specializes in producing and managing TikTok ads and other social media video initiatives for businesses ranging from SMEs to large corporations, consistently delivering engaging and impactful content.

For those interested in learning more about Yaaha or reaching out for service inquiries, please visit their website Yaaha or contact them directly via [email protected].