#Japan #Shizuoka #Yoshikei #Hagoromo Foods #Shichikin

New Collaboration Menu Launch: Shichikin Stir-Fry

From the 3rd to the 7th of every month, Yoshikei Group is thrilled to introduce a delicious new collaboration menu, the "Shichikin Stir-Fry," in celebration of Fish Day, which is endorsed by the Fisheries Agency of Japan. Yoshikei, a renowned meal kit delivery service based in Shizuoka, has created this unique dish in partnership with Hagoromo Foods, known for their innovative "Shichikin Shokudo" communication campaign.

Shichikin Stir-Fry Details

This exciting new dish replaces traditional pork with Shichikin L, a premium canned tuna product. It is prepared to perfection, showcasing a delightful balance of flavors that is both light yet rich, ensuring a nutritious meal without compromising on satisfaction. The Shichikin Stir-Fry pairs wonderfully with vegetables, delivering a fresh twist on a classic stir-fry experience. Here’s what you need to know:

• - Available Period: Featured in the "Smile & Table" menu book, issue dated March 2, available in the "Fun Meal" course starting March 4.

A Long-standing Favorite: Shichikin L

Since its launch in 1981, Shichikin L has been cherished for its large pieces of skipjack tuna packed in oil. Its rich flavor enhances a variety of dishes, whether in stir-fries, soups, pastas, or rice meals, providing a satisfying texture and taste. The oil can even be used to enhance the overall flavor of your meals.

Insights from Yoshikei Development Team

During the development of this collaboration dish, Yoshikei's team focused on leveraging the unique umami and texture of Shichikin. They sought to create a stir-fry that properly showcases Shichikin L's robustness while retaining its delightful, chunky nature. The cooking process highlights the oil from the Shichikin, which is utilized to sauté the vegetables, allowing the rich flavor to permeate and bind the ingredients together for a delicious collective taste experience. Additionally, careful attention was paid to ensure that the pieces of Shichikin do not fall apart too much, maintaining a pleasing interaction with the vegetables and sauce.

Comments from Hagoromo Foods

This collaboration represents a unique opportunity to combine the essence of Shichikin Shokudo with Yoshikei's meal kits, particularly honoring Fish Day. We hope to bring new culinary experiences and the unexpected delight of Shichikin to many homes across Japan. In addition to stir-fry, Shichikin can be enjoyed in a variety of forms, from salads to pastas. With this new approach, we aim to showcase a reinvigorated appeal of this popular ingredient.

What is Fish Day?

Fish Day has been established as a national campaign from the 3rd to the 7th of each month to promote the consumption of seafood products in Japan, in response to a long-term decline in seafood intake. Notably, the week of November 3 to 7 is designated as “Good Fish Day,” reinforcing efforts to enhance seafood consumer outreach initiatives across the country. More information can be found on the Fish Day website.

Yoshikei: Pioneers in Meal Kit Delivery

For nearly 50 years, Yoshikei Group has consistently adapted its menu offerings to meet changing lifestyles and support Japanese dining experiences. In 2019, they received the highest award at the COOL CHOICE LEADERS AWARD for their zero redelivery initiative. Yoshikei has been recognized as a top provider in meal kit delivery services, securing the number one spot for 16 consecutive years in the Japanese food delivery industry rankings. Additionally, in September 2023, they were honored for their environmentally-conscious services with awards recognizing food safety and waste reduction practices.

Yoshikei is committed to delivering safety, quality, and delightful dining experiences, fostering enjoyable meals for families across Japan going forward.

For more about Yoshikei, visit their official website: Yoshikei Group.