Introducing the Unique 'Ishiyowachan Card' Credit Card Experience for Modern Consumers

Embrace Your Shopping Experience with the Ishiyowachan Card

Nudge Corporation, located in Chiyoda, Tokyo, has teamed up with San-X Corporation to launch the innovative credit card known as the 'Ishiyowachan Card' on July 22, 2026. This card not only facilitates daily purchases but also allows users to enjoy exclusive experiences with Ishiyowachan, a character that resonates deeply with modern individuals.

A Unique Shopping Experience

The Ishiyowachan Card lets users enjoy various benefits as they shop, making each transaction a delightful experience. Cardholders can earn limited-time benefits and receive original card designs in collaboration with the charming character Ishiyowachan. The card is available through the international brands JCB and Visa, giving users flexibility with multiple design options while retaining the same card number.

Supporting Local Communities through Purchases

In addition to offering a fun shopping experience, the Nudge Card collaborates with over 150 artists, sports teams, and local municipalities to provide a wide range of credit cards. By using the Ishiyowachan Card, a portion of transaction fees is returned to these partners, allowing users to support their favorite teams or artists simply by using the card.

Exclusive Rewards and Features

To enhance your experience, joining the Ishiyowachan Club via the Nudge Card app grants access to exclusive rewards based on your card usage. Here are some exciting benefits you can look forward to:

- Twelve Original Ishiyowachan Smartphone Wallpapers (via gacha)
- Twelve Original Ishiyowachan PC Wallpapers (via gacha)
- Custom Card Designs: By joining the club, members can receive up to five exclusive card designs, including the aesthetic ‘numberless’ card variant for better security without compromising on style.

Who is Ishiyowachan?

Ishiyowachan is a beloved character designed to resonate with everyday experiences, reflecting emotions and challenges we all face. The character's relatability and charm have made it a favorite on social media and through word-of-mouth. Ishiyowachan encapsulates the message, “It’s okay not to be perfect,” providing comfort and joy to those navigating their daily lives.

Card Issuance Overview

Feature	Details
-------	------
International Brands	JCB/Visa
Annual Fee	Free
Design Options	Original Ishiyowachan designs, Nudge color collection (25 colors)
Issuing Cost	¥3,000 (tax included)
Specifications	Numberless card, Contactless transactions, Security systems in place

Flexible Repayment Methods

The Nudge Card allows users to choose between two flexible repayment methods, ensuring convenience:
1. Pay Anytime: Repay whenever you wish via ATMs or bank transfers. Full repayment before the end of the next month is recommended.
2. Monthly Summary Payments: Automatic deductions of the total usage amount once a month from a registered bank account.

Users can easily adapt these methods to their lifestyle, allowing them to manage payments conveniently.

Commitment to the Environment

In collaboration with TOPPAN Corporation for card manufacturing, Nudge has implemented carbon-neutral practices aligned with international standards, becoming the first to comply with ISO 14068-1:2023.

About Nudge Corporation

Founded in February 2020, Nudge aims to create a financial experience that empowers individuals. The Nudge Platform, a cloud-native credit card service, allows for a personalized experience, and emphasizes respect for individual values through a flexible work culture.