Danish Heart Celebrates 15 Years with Heartfelt New Mini Cakes and Special Gifts

Celebrating 15 Years of Danish Heart

Danish Heart, the beloved bakery brand known for its heart-shaped pastries, is marking a significant milestone: its 15th anniversary. Founded by Andersen Co., Ltd., the company headquartered in Hiroshima, has been delighting customers since its establishment on October 28, 2006. To celebrate this momentous occasion, from October 1 to October 31, 2021, all stores (except for the Kyoto branch) will hold a special anniversary campaign.

The highlight of the celebration is the introduction of the new "Heart Mini Cakes" series, alongside a heartfelt gift campaign to show appreciation to loyal customers. With scrumptious fresh-baked goods and an endearing heart motif, Danish Heart aims to enhance the tea time experience with delightful treats.

About Danish Heart

Danish Heart specializes in creating exquisite Danish pastries shaped like hearts. Each item is meticulously prepared in-store, ensuring that customers enjoy warm and crispy pastries straight from the oven. The heart symbolizes warmth and connection among people, reflecting the cozy atmosphere inspired by the Danish culture.

The concept of Danish Heart originated in Denmark, a country where the heart shape is a prevalent motif representing warmth and togetherness. To bring this concept to life, Andersen engaged a Danish design company to develop the logo and other branding elements, leading to the establishment of Danish Heart.

New Mini Cake Series

As part of its 15th-anniversary celebration, a new series of cakes has been created using a cake batter distinct from the traditional Danish pastry dough. This series will be sold by weight, allowing customers the freedom to choose their favorite flavors and quantities.

Product Details:

- Names: Nut Mini Cake / Chocolate Mini Cake
- Price: 508 yen per 100g (approximately 5-6 pieces per 100g)
- Sales Method: Sold by weight
- Sales Period: October 1, 2021, to November 30, 2021
- Available Stores: All Danish Heart locations (excluding Kyoto and Urawa)

Anniversary Gift Campaign

During the anniversary period, customers who spend 500 yen or more will receive either a "Mini Danish Heart" or a "Heart Mini Cake" as a small token of appreciation from Danish Heart. The gift campaign runs from October 1 to October 31, 2021, while supplies last.

Conditions:

- Promotion Period: October 1, 2021, to October 31, 2021
- Requirement: Purchase of 500 yen or more
- Gift: One Mini Danish Heart or one Heart Mini Cake
- Eligible Stores: All Danish Heart locations (excluding Kyoto)

A Journey of 15 Years

Danish Heart’s journey commenced in April 2011 with a pop-up event at Andersen stores, later evolved into dedicated sections for fresh Danish pastries. The first official store opened in Tokyo's Yurakucho on October 28, 2011. While the Aoyama and Yurakucho locations have since closed, the legacy of delivering freshly baked goods with warmth and welcoming designs has continued, expanding to 23 locations.

Over the years, the shape of the Mini Danish Heart has also transformed from a flat design to the more rounded and charming shape that customers adore today. Danish Heart remains committed to its core values focusing on freshness and the joyful heart motif that has drawn customers for one and a half decades.

Best-Selling Products

Based on recent sales data (up to August 31, 2021), the top three best-selling items are as follows:
1. Mini Danish Heart (Sugar)
2. Mini Danish Heart Set
3. Danish Heart (Sugar)

Future Plans

Moving forward, Danish Heart plans to continue offering heart-themed products perfect for sharing heartfelt moments, along with seasonal variations each month. For October, expect flavors like "Burnt Caramel" and "Sweet Potato". The allure of warm baked goods, the joy of choosing a heart-shaped treat, and a commitment to enhancing delightful experiences will be at the forefront as Danish Heart begins this new chapter on its 15th anniversary.

Stay tuned for updates on new flavors and products through Danish Heart's official website and Instagram!