#Japan #Tokyo #Healthcare PR #Short Video #Clinic TV

A New Service for Healthcare PR

In a move to redefine public relations in the medical sector, Clinic TV, based in Tokyo, is launching a unique service called the Short Video Management Service beginning December 2025. This innovative approach is specifically designed for medical institutions and clinics, addressing pressing issues like the rising costs of recruitment and early employee turnover. At the core of this service is the concept of promoting mutual understanding through video, aimed at reducing mismatches between healthcare employers and job seekers.

Addressing Recruitment Challenges

The healthcare industry has been facing significant challenges in recruiting qualified professionals, particularly nurses and medical staff. In recent years, it has become common for recruitment agencies to charge several hundred thousand yen as a referral fee for each hiring. More concerning, however, is the frequent reports of early resignations due to discrepancies between expectations and reality, such as job seekers finding that the atmosphere or the personality of the clinic director was not what they had anticipated. These issues often stem from an asymmetry in information; job seekers typically rely solely on a clinic's website and job postings, lacking an authentic feel for the environment or the individuals they would be working with.

To combat this, Clinic TV has introduced a video platform aimed at healthcare facilities. This platform captures the voices and expressions of medical personnel, showcases interactions among staff, and encapsulates the atmosphere within medical facilities, all presented in a video format. The goal is to enhance the sense of trust and comfort for potential employees and patients alike.

Service Features

The Short Video Management Service stands out by providing comprehensive support through a dedicated audiovisual team specialized in the medical field. This service covers everything from shooting and editing to ongoing management of video content. More than just video creation, the service emphasizes the significance of strategic PR design that incorporates recruitment, branding, and social media management.

Key features include:

• - Management of medical institutions' social media accounts (Instagram, TikTok, YouTube Shorts, etc.)
• - Story design through director interviews to share compelling narratives
• - Capturing scenery within clinics, patient consultations, and staff interactions
• - Consistent video posting and analytics to cultivate a loyal fan base
• - Utilizing optimized know-how specific to the healthcare industry for effective PR strategies

The service offers an all-in-one solution that caters to the busy nature of healthcare environments, minimizing the burden on doctors and staff while ensuring effective communication and brand building.

Expanding Reach Through Media

As part of this service, videos produced will be featured on the Clinic TV media platform, broadening reach to attract local patients and job seekers. Additionally, Clinic TV's official social media accounts will disseminate video content further, directly reaching an audience that includes medical professionals, nurses, and students. With over 300 clinics already supported, Clinic TV is poised to expand its focus on vertical videos to enhance healthcare branding.

By effectively communicating through video, Clinic TV aims to illuminate the authentic allure of medical workplaces, thus fostering a society where the aspirations of healthcare professionals reach their intended audience. This endeavor represents a significant leap towards changing the landscape of healthcare recruitment and branding.

Company Overview

Clinic TV was established on October 18, 2024, and is led by President Yuuya Mochizuki. The company, based in Minato, Tokyo, specializes in the development and management of video platforms for medical institutions. With a capital of 5 million yen, their services encompass video platform management, recruitment, and marketing support.

Related company details:

• - Vector Inc. (51% ownership)
• - Cell Agent Inc. (49% ownership)
• - Official Service URL: Clinic TV Short
• - Official Media: Clinic TV

This disruptive service promises to redefine the way healthcare institutions connect with potential employees and patients, ultimately enhancing the overall healthcare experience.