#USA #New York #SoulCycle #Uni #indoor cycling

SoulCycle and Uni Join Forces for Wellness

In a groundbreaking collaboration that combines fitness and beauty, SoulCycle, the renowned indoor cycling brand, has partnered with Uni, an innovative name in the beauty industry known for its ocean-powered bodycare products. This alliance aims to not only enhance the riding experience but also to promote a comprehensive approach to wellness, addressing both physical and emotional well-being.

A Holistic Bodycare Approach

Starting from March 2025, all SoulCycle studios will feature Uni's luxurious product line designed to nourish and pamper riders post-class. This unique amenities program will offer a range of products such as Hydrating Shampoo, Hydrating Conditioner, and Skin Shield Body Wash. Riders will also be treated to early access to Uni's highly anticipated Face Cleanser, which will not be available for purchase until later this year. Additionally, they can enjoy the benefits of Uni's award-winning 24-Hour Body Serum, ensuring that the glow from a SoulCycle workout is not just skin deep.

Exclusive Post-Class Experience

The collaboration will introduce an exclusive post-class routine that focuses on nurturing the body and spirit of riders. As part of the SoulCycle experience, participants will have the opportunity to indulge in these premium products, making their post-workout routine just as enjoyable as the ride itself.

“We are thrilled to partner with Uni as both brands prioritize wellness and understand the importance of feeling good inside and out,” said Evelyn Webster, CEO of SoulCycle. “Our goal is to provide an extraordinary experience that amplifies the glow our riders achieve from every ride.”

Engaging Consumers Year-Round

To celebrate this partnership, SoulCycle and Uni are launching a year-long campaign packed with events and surprises for the community. Each rider who visits SoulCycle on their birthday will receive a special gift from Uni, reminding them to indulge in self-care and celebrate their personal milestones. Moreover, Uni plans to make pop-up appearances at various flagship SoulCycle locations throughout the year, allowing more individuals to connect with the brand's ethos of wellness.

Embracing the Playful Side of Self-Care

The collaboration is not just a business transaction; it’s a holistic approach to defining and experiencing wellness. Uni's founder, Alexandra Keating, expresses the brand's commitment to this partnership: “We wanted to ensure that our brand experience resonates at every touchpoint. SoulCycle’s community values quality and effective products for their wellness journey, and we are here to support that.”

Join the Movement

As this partnership kicks off, both brands will document their journey on social media, featuring influencers who embody the spirit of the collaboration and sharing educational content. The engaging campaign will highlight the significance of self-care routines and the essential role they play in enhancing one’s fitness journey.

About the Brands

SoulCycle has redefined indoor cycling with its high-intensity workouts designed to strengthen not only the body but also the mind and soul. With over 60 studios in the US and UK, SoulCycle strives to create an energizing and empowering environment for its riders.

Uni, inspired by oceanic wonders, focuses on creating results-driven bodycare products infused with marine ingredients that hydrate and protect the skin. Their offerings aim to promote overall wellness through luxurious ingredients and sustainable practices.

In summary, the partnership between SoulCycle and Uni sets a new benchmark in the wellness industry, proving that fitness and beauty can go hand in hand to elevate the self-care experience. For more information on this exciting collaboration, visit Uni at SoulCycle.