WHO IS ELIJAH: Australia's Indie Fragrance Brand Launches in the U.S. with Revolve

WHO IS ELIJAH: Australia's Indie Fragrance Brand Makes Waves in the U.S.

On October 31, 2025, WHO IS ELIJAH, a modern Australian fragrance house that has captivated audiences with its minimalist and genderless approach, will make its highly anticipated U.S. retail debut. This launch, in partnership with Revolve, marks a significant milestone for the brand as it seeks to extend its influence beyond its native Australia and into the vibrant U.S. market.

Founded in 2018 by the visionary Raquel Bouris, the brand has quickly established itself as a cult favorite among fragrance enthusiasts. WHO IS ELIJAH's essence is deeply rooted in the spirit of festival season, and its unique offerings – which are designed to evoke different moods, moments, and memories – have resonated with diverse audiences. Notably, the brand has gained recognition not only within niche fragrance circles but also among celebrities such as Sofia Richie Grainge, who frequently indulges in signature scents like Nomad and Morning After.

The Vision Behind WHO IS ELIJAH
“When I launched WHO IS ELIJAH, my aim was to create fragrances that felt like living, breathing characters – minimalist and versatile, with the power to shift your mood, reflect your individuality, and spark connection,” explained Bouris. As the brand celebrates its seventh birthday this month, she expressed excitement about entering the U.S. market with Revolve as its first retail partner. "Their community is adventurous and fashion-forward, perfectly aligning with our philosophy of self-expression and creating memorable experiences."

Available Products at Launch
At launch, WHO IS ELIJAH will introduce eight of its best-selling fragrances, available in both 50ml and 10ml sizes. The line-up includes:

- NOMAD
- WALL STREET
- CHEMICAL ADDICTION
- MORNING AFTER
- CHERRY FIESTA
- ELECTRIC SOUL
- OCEAN EYES
- HAZE

Further, a specially curated Discovery Set will be available, encouraging customers to explore layering techniques and experiment with different scent combinations. The prices for these intriguing offerings will range from $45 to $169.

Revolve, with its established reputation as a brand synonymous with festival culture and cutting-edge fashion, presents a natural partnership for WHO IS ELIJAH. Both brands share core values emphasizing individuality, self-expression, and memorable experiences that transcend fleeting trends. This collaboration signifies an ambitious step in WHO IS ELIJAH's strategy to replicate its rapid growth and cult status within the burgeoning U.S. indie fragrance market.

About WHO IS ELIJAH
Founded in Sydney in 2018, WHO IS ELIJAH is an innovative fragrance house pioneering a minimalist, genderless philosophy in perfumery. Each fragrance is crafted as a persona, inviting wearers to experience varied aspects of their personalities while encouraging self-expression. The brand has garnered a dedicated following and is stocked at prestigious retailers such as Sephora Australia. With its exciting U.S. debut, WHO IS ELIJAH is poised for further international expansion, illuminating the world of modern fragrances.

For more information or to shop the collection, visit whoiselijah.us or follow their journey on Instagram @whoiselijahparfum.