#USA #Arlington #OAKBERRY #açaí #Qu

OAKBERRY Partners with Qu for U.S. Expansion

In a significant move to bolster its presence in the United States, OAKBERRY, a prominent global leader in premium açaí and smoothies, has announced its partnership with Qu, the pioneer of the first unified commerce platform in the restaurant industry. This collaboration is set to play a pivotal role in OAKBERRY's strategic expansion, allowing for streamlined operations and enhanced customer experiences across its growing U.S. footprint.

The Necessity of Partnership

Tatiana Favery, OAKBERRY’s Head of U.S. and Canada, emphasized the brand's ambitious goals in the U.S. market. She stated, "Our growth ambitions in the U.S. require a platform that can scale with speed and accuracy while keeping operations consistent across every location." By selecting Qu, OAKBERRY aims to leverage technology that integrates seamlessly with existing tools and partners, ensuring resilience and operational consistency as they expand.

How Qu Supports OAKBERRY's Growth

Qu provides an extensive array of tools designed for restaurants focused on growth. With a unified operational workflow, the platform enhances scalability and drives measurable revenue boosts. Key features include:

• - POS + Notify: This system equips managers with real-time insights on performance, enabling franchisees to monitor crucial KPIs and decision-making remotely.
• - Kiosks: The hybrid setup allows customers to control their own orders during busy periods, easing the strain on staff. Reports show that similar implementations have led to an average increase of 22% in check sizes.
• - Kitchen Display System (KDS): By standardizing kitchen workflows, this system enhances order accuracy and reduces errors, ultimately protecting profit margins.
• - Qu Business Edge™: This cutting-edge AI-enabled edge computing platform ensures an exceptional uptime of 99.99%, providing quick order processing even during internet or cloud outages.
• - Restaurant-first Ecosystem: Qu supports a robust technology stack, allowing OAKBERRY to integrate with leading platforms in digital ordering, loyalty programs, and workforce management.

Measurable Outcomes

Since the deployment of Qu's systems, OAKBERRY is already witnessing significant operational improvements, including:

• - A quicker onboarding process for staff, with a 75% reduction in training time due to the user-friendly and gesture-driven POS.
• - Enhanced accuracy in order taking and expedited service, streaming both digital and in-store experiences.
• - Reliable operational continuity through local processing capabilities.
• - Centralized oversight of multiple units spread across the U.S.

Sean Brennan, Qu's director of sales, remarked, "OAKBERRY has more than 900 locations globally and is expanding quickly in the U.S. Qu provides high-growth brands with a single operational workflow capable of driving substantial revenue increases."

Future Growth Plans

OAKBERRY's partnership with Qu is part of a broader expansion strategy, which also saw the brand secure $67 million in Series C funding in 2024. Currently, OAKBERRY operates over 50 locations in the U.S. but has plans for an ambitious development pipeline that includes over 250 additional sites nationwide.

A Brief Overview of OAKBERRY

OAKBERRY is recognized as a superfood brand dedicated to creating delicious and accessible açaí-based products. Founded in Brazil in 2016, the brand has innovated the quick-service restaurant model by offering a delightful menu of açaí bowls and smoothies. Their açaí is sustainably sourced from the Amazon Rainforest, boasting energy-rich, antioxidant properties, all while maintaining a commitment to organic ingredients without high fructose corn syrup or artificial additives.

With over 900 locations in 45 countries, OAKBERRY's fully verticalized business model enhances flexibility and operational efficiency, positioning it well for future growth.

For more information on OAKBERRY, visit www.oakberry.com/en-us and engage with them on social media @oakberryusa.

About Qu

Qu stands as the unified commerce platform specially designed to assist quick-service and fast-casual restaurants in enhancing operational efficiency and revenue growth. Purpose-built with advanced cloud technology, Qu provides real-time intelligence right at the restaurant level, ensuring streamlined operations and customer satisfaction. Based in Arlington, Virginia, Qu is supported by prominent investors and is on a mission to revolutionize restaurant operations with reliable solutions.

For more details, check their official site at qubeyond.com.