#Japan #Tokyo #Healthy Aging #Japan Association #Frailty Prevention

Launch of the Japan Frailty Prevention Service Promotion Association

On May 23, 2025, the Japan Frailty Prevention Service Promotion Association (located in Tokyo, represented by Kunihiko Hisaki) was officially registered. The inaugural general meeting was held on June 25, marking the commencement of its activities.

This organization is dedicated to promoting the prevention of frailty and establishing services aimed at achieving a healthy life span of 100 years. Collaborating effectively with government bodies, it will undertake initiatives across the nation to spread awareness and develop preventive measures against frailty.

Background of the Establishment

For several years, the University of Tokyo's Research Institute for Aging Society has been spearheading practical research and commercialization in frailty prevention through industry-academia collaboration. The formation of this association is a result of collaborative efforts among ten companies aiming to achieve sustainable social implementation as part of open innovation addressing aging issues.

Moving forward, the association will actively engage with the recently formed “Frailty Prevention Promotion Conference,” contributing to the industrial sector’s role in promoting frailty prevention initiatives.

Partnering Companies

The founding companies include:

• - Aeon Co., Ltd.
• - Kewpie Corporation
• - Marutama Foods Co., Ltd.
• - Itoham Yonekyu Holdings Inc.
• - Nichirei Corporation
• - Nissui Corporation
• - Hagaromo Foods Corporation
• - Fujicco Co., Ltd.
• - Meiji Holdings Co., Ltd.

Understanding Frailty

Frailty refers to a decline in physical and mental vitality associated with aging, occupying a middle ground between health and the need for caregiving. Early intervention can lead to a return to a healthier state, drawing attention to the significance of preventing and addressing frailty promptly. Recent findings underscore the importance of a multifaceted approach to frailty prevention, focusing on three pillars: nutrition, physical activity, and social participation.

For more information, visit: Frailty Prevention Population Approach

Primary Business Activities

The association aims to foster the frailty prevention industry through the following activities:
1. Awareness and Educational Initiatives: Promoting knowledge on population approaches to frailty prevention.
2. Public-Private Partnerships: Encouraging collaborations between governmental and private entities in frailty prevention efforts.
3. Training Workshops: Organizing seminars and workshops to promote frailty prevention services.
4. Information Gathering: Collecting and utilizing insights beneficial for the healthy development of frailty prevention.
5. Self-Certification System: Operating a voluntary certification system for private frailty prevention services.
6. Supporting Member Initiatives: Assisting member companies with their frailty prevention initiatives.
7. Additional Essential Activities: Any other necessary tasks aimed at achieving the association's objectives.

Future Activity Plans

Initially, the association plans to implement a certification system for dietary recommendations developed collaboratively with retailers and food manufacturers. Member companies are encouraged to utilize this system.

Additionally, the association will conduct seminars with expert speakers to share the latest research findings, enhancing understanding and insights about frailty prevention. By providing a platform for member companies to share practical experiences, it aims to accumulate knowledge and foster collaboration among entities.

The association encourages participation from companies, organizations, and individuals who support its mission and activities. For more details, please visit the official website: Frailty Prevention Association

Logo Mark

The association's logo symbolically illustrates the three essential pillars of frailty prevention—nutrition, physical activity, and social participation—hoping to inspire local communities to adopt lifestyles that naturally integrate frailty prevention into their daily routines.