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Kroger's Private Selection® Brand: 25 Years of Excellence

Kroger, the beloved American grocery chain, recently celebrated a notable milestone: the 25th anniversary of its Private Selection® brand. Since its establishment in 2000, Private Selection has evolved into a powerhouse within the grocery sector, generating over $2.9 billion in retail sales.

According to Ann Reed, the group's vice president of Our Brands, “Celebrating 25 years of Private Selection is a testament to the exceptional quality and value this brand delivers for our customers.” The brand was created with the intention of offering customers premium products that enhance their everyday meals. From flavorful snacks to gourmet ingredients, Private Selection products provide a sophisticated touch to dining experiences without busting budgets.

Over the years, the brand has expanded its assortment to include more than 3,600 unique items that cater to a variety of tastes and occasions. Recent releases for 2025, such as the Private Selection Mini Seedless Cucumbers and Private Selection Peanut Butter Cups, underscore the brand's commitment to culinary creativity and quality.

Exciting New Additions

1. Mini Seedless Cucumbers: These crispy treats are perfect for snacking or adding crunch to salads.
2. Peanut Butter Cups: Indulging just got easier with these bite-sized delights made from premium chocolate and creamy peanut butter.
3. Fire Roasted Poblano Ranch Salad Dressing: This zesty dressing combines tangy buttermilk with the smoky flavor of roasted poblano chiles.
4. Premium Skillet Penne Primavera with Chicken: A quick and delicious meal, featuring al dente penne pasta, vibrant veggies, and herb-infused sauce that’s simple to prepare at home.
5. Spicy Maple Bourbon Pickles Chips: These funky pickles mix the heat of spices with the sweetness of maple and a hint of bourbon.
6. Grab and Go American Sandwich Combo: Perfect for busy days, this sandwich features Black Forest ham and wildflower honey turkey for an on-the-go solution.

Anniversary Celebrations

To commemorate this quarter-century of success, Kroger is offering customers a chance to earn 4X Fuel Points on every Private Selection purchase until November 4. Shoppers can conveniently find this offer via digital coupons on Kroger's website or in stores. This promotion enables customers to savor the premium flavors of Private Selection while enjoying substantial savings at the gas station.

In addition to the fuel points promotion, select Kroger stores will also host tasting events from October 11-19. Customers can sample a wide selection of customer-favorite items like layered bar cakes, contributing to a truly festive shopping experience. The popularity of Private Selection products amongst Kroger associates further highlights the brand's journey of elevating every occasion.

A Commitment to Quality and Value

Kroger is not just about low prices; it aims to bring quality products that satisfy its customers' desires and needs. Through initiatives like the Fresh Quality Guarantees, Kroger ensures that shoppers never have to sacrifice quality for affordability. This commitment to providing good meals and good deals resonates with today's consumers, creating a harmonious balance in their shopping experience.

As Kroger looks ahead, the journey of Private Selection stands as a testament to the brand's dedication to enhancing the customer experience through thoughtful innovation. Whether it’s the enduring classics or new offerings, Private Selection continues to hold a special place in the hearts of its customers while shaping the future of grocery shopping at Kroger.

For anyone looking to experience the joy of cooking and dining with high-quality ingredients, Private Selection remains a staple choice that combines exceptional flavor with value. Here’s to 25 more years of elevating everyday meals!