Indulge in Rich Flavor with Tsujiri's New Matcha Latte Release on October 21

Tsujiri's New Matcha Latte: A Taste of Tradition and Quality

On October 21, 2025, Tsujiri, a storied brand hailing from Uji, Kyoto, will launch its latest product, the Tsujiri Rich Matcha Latte. This new beverage features an impressive 1.8 times the amount of matcha compared to their previous offerings, making it a true delight for matcha enthusiasts looking for an authentic experience.

Crafted from carefully selected premium matcha sourced directly from Tsujiri, the Rich Matcha Latte offers a luxurious flavor while remaining a convenient option for those on the go. The product is designed not just to taste great, but to encapsulate the essence of matcha with every sip.

Key Features of Tsujiri Rich Matcha Latte

1. Enhanced Matcha Content: The increased matcha content ensures a bolder, more authentic taste of this beloved traditional beverage.
2. Convenient Packaging: Offered in a 210ml container with a cap, this latte allows users to relish its rich aroma upon opening, enhancing the overall drinking experience.
3. Multilingual Packaging: In response to the increasing number of international visitors to Japan, the product's packaging also features a two-dimensional barcode that supports multiple languages, helping tourists better understand and appreciate the drink.

The Allure of Matcha

Matcha has become globally recognized for its health benefits and unique taste, contributing to its rising popularity. The upcoming 2024 green tea exports are predicted to soar by 124.6%, marking the highest rate ever recorded, indicating a growing global affinity for this vibrant green powder. Consumers are increasingly favoring stronger, more authentic flavors, supporting the decision to enhance the matcha content in the Rich Matcha Latte.

The beautifully designed packaging combines an upscale appearance with touches that reflect Japanese culture. The use of gold accents signifies sophistication, while the English product name and multilingual QR codes strive to clearly communicate the product's appeal to foreign visitors, promoting international interest and bolstering inbound tourism.

Through the launch of the Tsujiri Rich Matcha Latte, the company aims not only to showcase the delight and flavor potential of dairy beverages but also to contribute to healthier diets and lifestyle choices for consumers. Tsujiri remains committed to delivering the incredible taste of matcha while expanding the boundaries of modern-day enjoyment of yogurt drinks.

With its emphasis on craftsmanship and quality, Tsujiri's Rich Matcha Latte is set to become a must-try item for matcha lovers and newcomers alike. Mark your calendars for the launch and prepare to indulge in a delightful experience that brings the taste of Kyoto to your fingertips.

Note: The matcha quantity referenced above is based on comparisons with Tsujiri's brick-style latte, while the milk component is designed to enhance the overall flavor and enjoyment of the drink.