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TNL Mediagene Unveils INSAIDA

In a significant stride towards enhancing media engagement, TNL Mediagene has officially launched INSAIDA, a new video news program under the aegis of Business Insider Japan. This innovative initiative aims to provide an in-depth and visual analysis of business, economic, and societal trends in Japan, catering specifically to the informational needs of younger audiences.

A Partnership with Visual Storytelling

The program marries Business Insider Japan's well-established editorial prowess with video storytelling, designed to resonate with the growing demand for accessible, trustworthy news in a visually stimulating format. Recognizing that patterns of media consumption have evolved, especially among millennials and Gen Z, INSAIDA seeks to adapt traditional journalism to meet these shifting expectations.

Headed by veteran journalist Toru Nakamaru, who was appointed as Head of Video in October 2025, INSAIDA promises not just to inform but to engage viewers through its creative narrative style. The program aims to delve into crucial topics like international affairs, economic shifts, and technological advancements, ensuring the coverage reflects the dynamic landscape of both domestic and global issues.

Key Features of INSAIDA

1. Fact-based Reporting

Prioritizing accuracy in an era often clouded by misinformation, INSAIDA stands firm on delivering fact-based news, steering clear from mere entertainment focused content. This approach not only enhances the credibility of the news but reinforces a culture of informed citizenship.

2. Global Perspectives

Drawing from Business Insider's extensive international network, INSAIDA enriches its content with diverse viewpoints. This global perspective enables viewers to contextualize local developments within a broader framework, making them more attuned to international dynamics that influence Japan.

3. Video-native Storytelling

Understanding the nuances of online viewership, INSAIDA employs optimized formats for visual comprehension. This ensures that complex subjects are presented in an engaging manner, making them more digestible for younger, digital-native audiences who favor dynamic content over traditional text-based news.

Launch and Distribution

Scheduled for release from November 19, 2025, INSAIDA episodes will be available through the official Business Insider Japan YouTube channel. This strategy not only leverages the existing viewer base but also anticipates expanding it by attracting new viewers who prefer consuming news in a video format.

Toru Nakamaru emphasizes, "Through this program, we aim to rethink what it means to understand the world. By merging effective reporting with innovative visual storytelling, we aspire to curate a compelling news experience that stays true to our ethos of 'Discover the Story. Understand the World.'"

Expanding the Horizon of Journalism

In the context of rising video consumption rates, particularly among younger audiences, the introduction of INSAIDA represents a pivotal development in extending Business Insider Japan's legacy of reliable journalism into the realm of video. Motoko Imada, Co-Founder and President of TNL Mediagene, adds, "By merging robust editorial reporting with engaging visual communication, we intend to provide meaningful value to our readers, viewers, and partners."

The steps taken with INSAIDA signify not only a commitment to innovation in digital media but also reflect a broader ambition to foster an informed public. TNL Mediagene is set to continuously expand this program, potentially transforming it into a recurring series addressing various topics such as culture, technology, and international affairs.

A Future Insight

As TNL Mediagene forges ahead with its new ventures, the launch of INSAIDA is anticipated to not only reshape the organization's content delivery but also set a benchmark in how news is conveyed in a rapidly changing digital landscape. With approximately 500 employees spreading across Japan, Taiwan, and Hong Kong, TNL Mediagene remains steadfast in its mission to deliver high-quality content tailored to the evolving preferences of audiences.

For those interested in traversing the complexities of modern society through the lens of video, INSAIDA may represent an invaluable resource that is both engaging and informative.