Holand Automotive Group Expands Portfolio with Aston Martin Bucharest Acquisition

On March 26, 2025, the Holand Automotive Group, a prominent player in representing elite automotive brands, announced its strategic acquisition of Aston Martin Bucharest. This move not only augments their luxurious portfolio, which includes names like Ferrari, Rolls-Royce, Lamborghini, and McLaren, but also strengthens their position as a key player in the ultra-luxury automotive industry across Eastern Europe.

The acquisition is poised to redefine luxury car experiences in Romania, introducing an exhilarating range of Aston Martin's acclaimed vehicles. The lineup for 2025 features exceptional models such as the DBX707, touted as the 'supercar of SUVs'; the dynamic Vantage sports car; the DB12 Super Tourer; and the flagship V12 Vanquish, now available in a convertible version. An exciting addition for later in the year includes the Valhalla, Aston Martin's first mid-engine hybrid supercar, which epitomizes the brand's commitment to precision engineering, cutting-edge design, and unparalleled performance.

A Commitment to Excellence
Gad Bitton, CEO of Holand Automotive Group, expressed his confidence in the new venture, emphasizing that Romania’s discerning customers deserve nothing short of extraordinary. He believes Aston Martin's dedication to craftsmanship, innovation, and visionary design will resonate well within this market. Bitton remarked, "We are proud to bring one of the most iconic luxury brands to a market that appreciates its heritage and forward-thinking achievements."

Andreas Bareis, Aston Martin's Regional President for EMEA, noted that the partnership with Holand Automotive Group will enhance their European network, facilitating growth and increased performance in the region. Customers in Bucharest and beyond can soon look forward to exploring the outstanding new Aston Martin portfolio, showcasing cutting-edge performance, stylish designs, and premium features.

A New Destination for Luxury
The integration of Aston Martin Bucharest aligns seamlessly with Holand Automotive Group's strategy to provide top-tier automotive experiences while expanding their footprint in the ultra-luxury segment. The dealership aims to become a premier destination offering customers a comprehensive brand experience, from tailored customization options to exclusive services. Holand Automotive Group envisions Aston Martin Bucharest as a hub for enthusiasts and collectors to celebrate the brand's unique blend of performance, elegance, and innovation.

With a merger of proven expertise in the luxury automotive sector and Aston Martin's legendary heritage, the partnership promises to elevate ultra-luxury standards in Romania. As Aston Martin's product range forges into this new era in 2025, Holand Automotive Group continues to build on its legacy of excellence, solidifying its reputation as a global leader in luxury automobiles.

For inquiries, please contact:
Bogdan Jambori, General Manager, Aston Martin Bucharest
Email: [email protected]

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