#USA #Tampa #Mike Rosen #Fortify Restoration #GC Restoration

Fortify Restoration Welcomes Mike Rosen as New CEO

Fortify Restoration, a top provider of exterior structural restoration services in Florida, has officially appointed Mike Rosen as its new Chief Executive Officer. This strategic move comes as Fortify aims to bolster its growth and enhance its service delivery capabilities across Florida and the southeastern United States.

Mike Rosen, who brings extensive experience in the facility services sector, has a proven track record of driving growth in private-equity-backed businesses. Before taking the helm at Fortify Restoration, Rosen was CEO of Let's Pave, a national paving services platform, where he demonstrated his ability to lead organizations through challenging market environments while focusing on operational excellence and stakeholder satisfaction.

Rosen expressed his enthusiasm about his new role, stating, "I'm honored to partner with Osceola Capital and step into the CEO role at Fortify Restoration. There's a significant opportunity to establish a premier structural restoration platform in Florida and the broader southeastern U.S. Our immediate focus will be on scaling operations to meet the increasing demand for our services, improving delivery capabilities, and enhancing stakeholder satisfaction."

In addition to strengthening existing operations, Rosen emphasizes the importance of strategic acquisitions. The recent collaboration with Albert, Jorge, and Maria Cabada of GC Restoration serves as a cornerstone for Fortify's strategy, leveraging the Cabada family’s legacy and reputation for quality and safety in the industry. Rosen aims to unite elite operators under the Fortify umbrella to provide the best possible service to customers.

Ben Moe, managing partner at Osceola Capital, also commented on Rosen's appointment, saying, "Mike is a seasoned leader with an understanding of what it takes to build scaled facility services businesses in partnership with private equity. His leadership and record of driving growth through operational discipline and strategic mergers and acquisitions make him ideally suited to guide Fortify into its next growth phase."

Founded with the vision to lead in structural restoration, Fortify Restoration specializes in a wide array of services, including concrete restoration, building re-certification, waterproofing, weatherproofing, painting, and roof replacements, mainly targeting high-rise condominiums and commercial properties. As the company embarks on this new phase under Rosen’s leadership, its focus remains on an upward trajectory in the competitive realm of structural restoration.

The partnership with Osceola Capital, a private equity firm headquartered in Tampa, Florida, further solidifies Fortify's ambitions for expansion. Known for its targeted investment approach in fragmented services industries, Osceola aims to foster the growth of Fortify into a scaled institutional-grade platform. With investment strategies focused on businesses generating between $2 million and $10 million in EBITDA, the collaboration is poised to create lasting value for stakeholders—management teams, business partners, and investors alike.

As Fortify Restoration endeavors to redefine excellence in structural restoration, the leadership of Mike Rosen marks an exciting new chapter. His appointment signifies not just a strategic shift but a commitment to delivering unparalleled service quality and operational efficiency in the restoration industry. With Rosen at the helm, Fortify is set to thrive in meeting the expanding service needs of its clients throughout Florida and beyond.