Segway Powersports Unveils Advanced Off-Road Vehicles at EICMA 2025

Milan, Italy — October 31, 2025
Segway Powersports, a leader in micromobility and off-road motorsports innovation, is gearing up to make a significant mark at the upcoming EICMA 2025. This international motorcycle and accessories exhibition, taking place from November 4 to 9 at Fiera Milano, will serve as the stage for the debut of Segway's latest and most sophisticated all-terrain vehicles.

The technology-focused presentation titled "SHOCKWAVE IS COMING" will feature models that blend cutting-edge performance capabilities with intelligent systems. This exhibition aims to reaffirm Segway's position at the forefront of the automotive sector. Attendees will be introduced to a significant update in Segway’s primary product line, designed to elevate the sense of adventure while enabling users to share their experiences seamlessly with friends and family.

The newly showcased vehicles are crafted for robustness, allowing riders to conquer a variety of terrains, from muddy trails to dense forests. They are engineered for exceptional performance, equipped with innovative off-road technology that ensures durability and versatility.

Smart Command System
At the heart of these new vehicles lies Segway's Smart Command system, integrated with a state-of-the-art 12.8-inch touchscreen. This interface transforms every ride into an immersive journey, enhancing the interaction between the rider and the machine.

What sets these vehicles apart is not merely their capability to operate autonomously but their ability to think and connect. Enthusiasts can record their adventures, navigate challenging routes, communicate with their team, and instantly share their experiences—all seamlessly integrated into a digital ecosystem tailored for modern adventure seekers. With functionalities revolving around recording, navigation, communication, and sharing, these vehicles surpass the definition of a traditional ATV; they become navigators, communicators, and content creators, truly embodying the future of off-road intelligence.

A Legacy of Innovation
Since its inception in 1999, Segway has revolutionized mobility by introducing innovative solutions that combine technology and performance. The brand is committed to enhancing user experiences across urban, recreational, and off-road settings. Segway Powersports targets the off-road market by incorporating advanced drive systems, intelligent control methodologies, and forward-thinking design principles, producing high-tech vehicles like ATVs, UTVs, and SSVs. Driven by the motto "Don’t Fear Any Trail," Segway pledges to lead the global culture of smart off-road riding, crafting solutions engineered for unrestricted exploration.

Leveraging its strength in integrating modern technologies with reliable engineering principles, Segway continually sets new benchmarks and standards for intelligent, high-performance off-road vehicles across North and South America, Europe, Asia, and beyond.

The brand invites all media and enthusiasts to its press conference on November 5 at 14:00 (Hall 18, Stand A74), where the world premiere of its new product lineup will take place. As excitement builds, the shocking revelation approaches, marking the dawn of a powerful new era in smart off-roading.

For more information, visit Segway Powersports.
Segway continues to lead the way in the micromobility space, evolving its offerings beyond the original Personal Transporter into electric scooters, go-karts, electric bikes, performance vehicles, and personal robots, revolutionizing the way we navigate our world.