#Japan #Tokyo #Daimaru Tokyo #Asumise #Brands Showcase

Unveiling 'Changing Landscapes' at Asumise

Daimaru Matsuzakaya Department Store's unique experiential store, Asumise, located on the ninth floor of Daimaru Tokyo, is ready to launch its latest term on February 4, 2026. The theme for this season is "Changing Landscapes, Changing Views," focusing on refreshing perspectives as winter transitions into spring. Asumise invites visitors to engage with 23 carefully selected brands offering products that spark subtle changes in everyday life, perfect for gifting during Valentine’s and White Day celebrations, as well as launching into new living arrangements.

Running until April 28, the exhibition will not only feature a vibrant array of products but also host visual installations by five talented photographers, providing a thought-provoking experience surrounded by art.

Thematic Focus: "Changing Landscapes, Changing Views"

This latest theme encourages patrons to recognize the seasonal shifts in scenery and to appreciate the beauty of change. With winter gradually giving way to spring, viewers can expect the exhibition to evoke a sense of transformation and organic growth. By highlighting these shifts, Asumise aims to inspire visitors to embrace their changing surroundings and introduce refreshing elements into their own lives.

Featured Brands

Among the standout participants this term are:

• - Yamatoya: Celebrating over a century of craftsmanship, Yamatoya specializes in environmentally friendly furniture for children. Their latest showcase includes a wider selection of their popular Affer Solbe chair along with baby beds and desks, emphasizing quality and sustainability in family living spaces. Discover new colors and designs that complement a natural lifestyle.

• - Thanko: This innovative kitchen appliance brand emphasizes creating 'wow' experiences inspired by user feedback. At Asumise, Thanko will unveil its recently developed kitchen gadgets, focusing on practical designs that enhance daily life. Their showcase will include the new material "PureGrow," aligning with fresh starts for the new season.

• - Regenerative City Tokyo: In partnership with Tokyo Tatemono, this brand aims to reimagine systems for better environmental, economic, and social harmony. Their products transcend traditional recycling to present a more sustainable future through creative designs that foster community and culture.

• - DERMED and IROIKU: With a legacy spanning over 130 years, Sansho Pharma’s skincare brands are set to offer high-quality, innovative products tailored to the changing conditions of spring, addressing concerns like dryness and providing gender-neutral solutions for all users.

Artistic Installations and Events

In keeping with the thematic exploration of changing perspectives, Asumise will also feature installations from five distinct photographers. Their visuals will play with the concept of "displacement" by integrating familiar parks and everyday scenes into creatively juxtaposed pictures, displayed as photo leisure sheets. This innovative merchandising aims to encourage visitors to explore their local parks and recognize the beauty in everyday landscapes.

A special giveaway will accompany this installation, further details of which will be announced on the official website and Instagram.

Valentine’s Special at PostCoffee Kiosk

In conjunction with the new term, PostCoffee Kiosk, a unique coffee stand at Asumise, will run a special Valentine's event from January 28 to February 14. Patrons can savor around 20 types of drip bag coffee designed to complement a variety of chocolates, creating an elevated pairing experience. Additionally, a limited-time drink, the Cinnamon Chocolate Latte, will be available to warm hearts on chilly days.

About Asumise

Asumise is not just a marketplace, but a hub of experiences offering more than just goods; it combines shopping, café culture, and engaging events. With a continually revised lineup every three months from over 300 brands, Asumise seeks to contribute positively to society, region, and the environment while creating a memorable visit for all.

For more information, visit the official website: Asumise. Follow their Instagram here for the latest updates.

Store Location and Information

• - Address: 1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-6701, Japan, 9th floor of Daimaru Tokyo.
• - Hours: 10:00 AM - 8:00 PM (closed on facility designated holidays).