#Japan #Yokohama #PGA Tour #JTB #Golf Hospitality

JTB Expands into Golf Hospitality with Exciting New Offerings

In a significant move, JTB Corporation has announced its collaboration with the prestigious PGA TOUR to launch a series of exclusive hospitality products for the upcoming Baycurrent Classic Presented by LEXUS. This highly anticipated event will take place at Yokohama Country Club from October 9 to 12, 2025, marking the only official PGA TOUR event in Asia.

JTB will commence sales for these unique hospitality packages starting August 9, 2023, through its official sales site. The collaboration aims to not only promote sports hospitality but also to create new networking opportunities for clients through the engaging atmosphere of golf. By leveraging JTB's extensive connections with stakeholders and overseas offices, the company aspires to elevate the event into a global gathering for golf enthusiasts across Asia.

Overview of the Baycurrent Classic

• - Event Name: Baycurrent Classic Presented by LEXUS
• - Date: October 9-12, 2025
• - Venue: Yokohama Country Club, Kanagawa Prefecture, Japan
• - Participants: 78 players (no cut)

Exclusive Hospitality Offerings

JTB is excited to present key features of its official hospitality products:

• - Meet & Greet with Players: An exclusive opportunity for guests to interact with participating players in a designated hospitality area.
• - Official Pro-Am Tournament: Attendees will have the chance to play a full 18 holes with tour players one day before the main event.
• - On-Course Observers: A unique experience to watch players from inside the course ropes for one of the four tournament days.
• - Pro-Am Draw & Reception Party: Invitations to the pre-tournament reception on October 7, including interaction with players.

How to Apply

• - Application Method: Entries will be accepted via a lottery system (not first-come, first-served).
• - Submission Period: From August 9 (12:00 PM) to August 22 (6:00 PM), 2023.
• - Eligibility: Open to individuals aged 18 and above.
• - Lottery Results: Notifications will be sent to registered email addresses between August 25 and 27, 2023.

Future Vision

This collaboration with the PGA TOUR marks the beginning of JTB's commitment to expanding its golf hospitality offerings on a global scale. The company aims to develop hospitality tickets and travel packages for major tournaments in the U.S. and other countries, making it easier for Japanese fans to attend and enjoy the events.

JTB's Commitment to Sports Hospitality

Previously, JTB has successfully executed hospitality projects during significant sporting events, including the Rugby World Cup 2019 in Japan and the MLB World Tour Tokyo Series held in March 2025. With plans to broaden its market analysis, JTB is set to expand its hospitality business across various sports, including rugby, baseball, and soccer, aiding in recognition and market development.

Contact Information

For general inquiries, please reach out to JTB Kawasaki Branch at 044-211-1153 (available from 9:30 AM to 5:30 PM, closed on weekends and holidays, and from December 30 to January 3).
For media inquiries, contact the JTB Public Relations Office at 03-5796-5833 (Tokyo) or 06-6260-5108 (Osaka).