#United States #Los Angeles #Dunlop #AutoMobility LA #RACER Creator Awards

Inaugural RACER Creator Awards at AutoMobility LA

The prestigious Los Angeles Auto Show is set to host the inaugural RACER Creator Awards, presented by Dunlop, on November 20, 2025. This event marks a significant addition to AutoMobility LA, aimed at celebrating and honoring creators in the automotive and motorsports sectors who are pushing the boundaries of storytelling and innovation.

A New Era of Automotive Storytelling

As the automotive industry evolves, so does the narrative surrounding it. The RACER Creator Awards aim to honor those creators—such as filmmakers, photographers, podcasters, and digital storytellers—who are redefining how the industry connects with its audience. This red-carpet event is set to spotlight these influential voices, showcasing the intersection of creativity and mobility.

"AutoMobility LA continues to evolve as a stage for innovation," said Terri Toennies, president of the LA Auto Show. The addition of the RACER Creator Awards underscores the event's role in celebrating creativity within the automotive world while uniting traditional automotive practices with modern storytelling techniques.

Award Categories and Selection Process

The RACER Creator Awards will encompass a variety of categories, including content creation, platform excellence, community leadership, and special recognition. To ensure a fair evaluation, top nominees will be assessed by an expert jury, with additional input from fan voting to determine the ultimate winners in each category. This ensures that both industry professionals and fans get a say in recognizing the best talents shaping automotive culture.

Sponsorship and Public Engagement

Dunlop, a long-standing champion of motorsports and the creative culture surrounding it, serves as the presenting sponsor for the RACER Creator Awards. This partnership emphasizes Dunlop’s commitment to enhancing performance in motorsports and supporting the creative voices driving the industry's evolution. Alongside Dunlop, KYB joins the initiative, featuring the KYB Red Carpet Car Show, which will be open to the public, bringing the excitement of automotive culture right to AutoMobility LA.

With submissions for the awards currently open at awards.racer.com, finalists will receive their recognition during a ceremony at AutoMobility LA, making this a highly anticipated occasion for all involved in the automotive and motorsports communities.

The Los Angeles Auto Show Legacy

The Los Angeles Auto Show, which has been a crucial annual automotive event since its inception in 1907, showcases the latest innovations in automotive design and technology. Held at the Los Angeles Convention Center, the show attracts hundreds of thousands of attendees each year, significantly contributing to the local economy.

Scheduled from November 21 to November 30, including Thanksgiving Day, the event invites car enthusiasts and families alike to experience ground-breaking developments in the automotive world. Furthermore, the dedicated press and industry day, AutoMobility LA, will take place on November 20, featuring vehicle debuts and industry announcements that highlight cutting-edge advancements in technology and design.

To remain updated with the latest news regarding the show, vehicle debuts, and other programming, interested individuals can follow the LA Auto Show on various social media platforms including Instagram, X, Facebook, and LinkedIn, or sign up for alerts at laautoshow.com.

In summary, the RACER Creator Awards will not only honor the innovators in automotive storytelling but also enhance the connection between traditional automotive culture and the new generation of creators who are defining the future of the industry.