Vital Chooses Amendola Communications for Integrated PR to Enhance Patient Experience
Vital, an AI-driven patient experience platform recognized for its impact on healthcare communication, has announced its decision to partner with Amendola Communications, a member of the Supreme Group. This collaboration aims to strengthen Vital's public relations strategy and thought leadership, specifically targeting health IT and healthcare professionals.
The founder and CEO of Vital, Aaron Patzer, emphasized the importance of selecting a firm with deep expertise in healthcare communications. Amendola Communications comes highly recommended by industry veterans for its extensive knowledge and strong relations with health tech media. Patzer expressed enthusiasm about showcasing the tangible improvements that healthcare systems are achieving through Vital's innovative platform.
Amendola’s strategy will focus on creating awareness around Vital's expanding suite of products — including Vital Emergency, Vital Inpatient, and Vital Care — all tailored to streamline and enhance the overall patient experience. The unique feature of the platform is its ability to send real-time updates, educational content, and actionable information directly to patients and families in their preferred language, without requiring app downloads or logins.
Jodi Amendola, CEO of Amendola, stated that Vital is revolutionizing patient communication in healthcare, creating experiences similar to those expected in consumer industries. By facilitating real-time communication, they enable improvements akin to package tracking and travel alerts, thus providing a compelling narrative for their audience.
The integrated PR program is designed to foster Vital's growth through a combination of strategic media outreach, thought leadership initiatives, and the development of targeted content tailored to healthcare decision-makers. This multifaceted approach aims to elevate Vital’s presence and credibility among its desired audience, thus supporting its mission to transform healthcare communication.
Founded with the goal of improving the overall patient journey, Vital leverages real-time data to provide key insights to patients. This includes predictive wait times, simplified explanations of test results, and easy-to-understand discharge instructions. This strategy enables patients to feel valued, ultimately enhancing their overall healthcare experience. Cited as the top performer in patient experience by KLAS, Vital boasts impressive metrics, achieving 30% to 50% fewer patients leaving against medical advice (LWOBS/AMA) and reporting 10% to 15% higher Net Promoter Scores (NPS).
Designed to align seamlessly with existing Electronic Health Record (EHR) systems, Vital creates a user-friendly interface that increases patient engagement significantly. The platform’s adoption rates exceed 60%—five to ten times those of competitors in the market.
Since its establishment, Amendola Communications has been dedicated to integrating media relations with social media, content creation, and lead generation strategies. These efforts aim to influence healthcare and life sciences decision-makers effectively. The firm has attracted numerous notable clients, including established brands and innovative startups, demonstrating its capability to impact the healthcare landscape significantly.
With nearly 90% of its clientele comprising long-term clients and repeat executives, Amendola combines traditional public relations strengths with digital strategies, providing tailored solutions that foster meaningful growth for its partners. The agency has been making a substantial impact since its inception in 2003, helping clients enhance their reputation and increase market share in an ever-evolving healthcare environment.
In summary, this partnership marks a pivotal step for both Vital and Amendola as they collectively aim to improve patient experiences within the healthcare system, utilizing strategic communication efforts that resonate effectively with their target audiences and ultimately lead to enhanced services within the industry.