FANME Launches Integration with YouTube Shopping for Creators

FANME and YouTube Shopping: A Game-Changer for Creators

In August 2025, TORIHADA, a company based in Shibuya, Tokyo, launched a crucial integration between its digital content sales platform, FANME, and YouTube Shopping. This innovative collaboration allows creators to sell products directly from their YouTube channels, significantly enhancing the purchasing experience for fans and creating new revenue opportunities for creators.

What is YouTube Shopping?

YouTube Shopping empowers creators to sell products through their channels. Viewers can easily access a creator’s shop through product tags and product shelves displayed in videos, which streamlines the purchasing process. This integration allows creators to seamlessly blend content and commerce, making it easier for fans to support their favorite creators.

How FANME and YouTube Shopping Work Together

The collaboration allows FANME to display creator goods directly within YouTube videos. While enjoying content, viewers can effortlessly navigate to the FANME product page by clicking on the products they are interested in. This significantly streamlines the flow from watching videos to making a purchase, creating an enhanced user experience.

New Values Unlocked by This Integration

1. Gaining New Sales Channels

The integration provides creators with a new avenue for sales, directing viewers to their FANME shops straight from YouTube. This opens up an efficient sales channel that wasn't available before.

2. Expanding Revenue Opportunities

By connecting video content views directly to purchases, creators can capitalize on their audience engagement. Higher conversion rates signify a significant boost in revenue potential for creators.

3. Strengthening Fan Engagement

Fans can enjoy video content while having easy access to support their favorite creators. This already existing bond is poised to deepen, enhancing the relationship between creators and their audiences.

Looking Ahead

FANME, starting with the integration with YouTube Shopping, plans to solidify partnerships with other platforms such as TikTok Shop. The goal is to further empower creators to maximize their talents and strengthen their bonds with fans, contributing to the growth of the creator economy.

What is FANME?

FANME is a platform where creators can sell their digital content and merchandise, fostering deeper engagement with their fans. The support from fans not only bolsters the creators' activities but also offers a mutual growth environment.

For more information on how to integrate with YouTube and for inquiries, visit: FANME Support.

About TORIHADA

TORIHADA, also based in Shibuya, Tokyo, is a creator DX company dedicated to promoting the creator economy. They operate FANME and utilize their in-house developed creator database, Pythagoras, to provide short-form video marketing solutions to advertisers. The company offers support and management for creators active on short-form video platforms through its subsidiary, PPP STUDIO. With over 2,000 affiliated creators and more than 540 million total followers across platforms, TORIHADA and its subsidiaries are committed to nurturing creator activities and supporting brand building and advertising collaborations.