LIPPS Launches New Skincare Line Featuring Actor Oji Suzuka

LIPPS Unveils New Skincare Line with Oji Suzuka as the Face

On October 6, 2025, LIPPS, a prominent men's beauty brand, will launch its new skincare series, featuring the 'Face Styling Wash' and 'Face Styling Toner.' The brand has unveiled an eye-catching main visual featuring actor and model Oji Suzuka, which is now available for public viewing.

LIPPS specializes in high-quality grooming products born from its successful hair salon chain 'LIPPS hair,' which caters to around 400,000 customers annually, especially focusing on the Generation Z demographic. This brand has earned a reputation for shaping hair trends for males aged 10 to 20, and their styling products have been praised for enabling users to achieve salon-quality results at home.

The newly launched products, 'Face Styling Wash' and 'Face Styling Toner,' expand LIPPS' offerings beyond hair care, addressing essential skincare needs. Recognizing that a person's appearance is significantly influenced not just by hair but also by facial skin condition, LIPPS aims to elevate skin potential through their innovative concept of 'Face Styling.' This mission is inspired by the understanding that impressions are intricately linked to hairstyles, facial features, and overall skin health.

Both products specifically target common male skin concerns such as excess oiliness and dryness, working to enhance skin appearance effectively. Equipped with a carefully selected blend of 13 potent ingredients, these products promise hydration and enhanced performance for users. The 'Face Styling Wash' delivers a refreshing cleansing experience, leaving the skin feeling hydrated, while the 'Face Styling Toner' offers a smooth, lightweight finish that keeps the skin refreshed without excess shine.

The containers feature a striking white design adorned with LIPPS' new brand character, ensuring the products are not only functional but also visually appealing to the stylish Generation Z audience. Items are designed to encapsulate the core value that appearance matters in skincare products, making them a must-have in every man’s grooming routine.

Recognizing Oji Suzuka's flair in the beauty industry, LIPPS continues to use him in its promotional visuals, further enhancing the brand's association with youthful elegance and contemporary style. The imagery created with Suzuka aims to resonate with individuals seeking confidence through their skincare routines. As stated by LIPPS, they want men to learn to love their skin, embracing authenticity as part of their beauty journey.

Product Highlights

Face Styling Wash

- Product Name: LIPPS Face Styling Wash
- Volume: 180mL
- Price: ¥2,090 (including tax)
- Features: Promises to achieve a moisturized feel while effectively cleansing the skin.
- Usage: Wet the face, dispense an adequate amount (around 3-4 pumps), and gently massage the foam onto the face before rinsing thoroughly.

Face Styling Toner

- Product Name: LIPPS Face Styling Toner
- Volume: 200mL
- Price: ¥2,420 (including tax)
- Features: Offers a hydrating texture that penetrates deeply into the skin without leaving a sticky residue.
- Usage: After cleansing, apply a coin-sized amount to the face and gently press it into the skin to promote absorption.

The products will be available first at LIPPS hair salons and its official online store starting from October 1, 2025. They will then enter general circulation on major platforms like Amazon and Rakuten on October 6, 2025, followed by additional retail outlets like Loft starting November 7, 2025.

Effective Ingredients

LIPPS products contain high-performance components targeting common skin concerns related to excess oil and dryness. The formulas feature four types of ceramides that support skin barrier function, collagen, and azelaic acid derivatives to ensure a healthy moisture and oil balance.

Hydrating Ingredients:

- Ceramides
- Collagen
- Hyaluronic Acid

Oil and Water Balance Ingredients:

- Niacinamide
- Azelaic Acid Derivatives
- Different Vitamin C Derivatives

LIPPS prioritizes texture in each of its products, ensuring a delightful application experience. The Face Styling Wash forms a soft, luxurious foam, while the Face Styling Toner absorbs effortlessly into the skin.

About LIPPS

Founded in Tokyo's Harajuku district in 1999, LIPPS has become a leader in men's grooming products, offering a range of services through its 34 salons across the country, attracting about 400,000 customers yearly. Rigorously attuned to the voices and needs of its clientele, LIPPS finalizes each product based on the accumulated feedback, ensuring it meets the evolving demands of today's modern men.