AnyMind Group Expands Its Creator Network for RED in Malaysia

AnyMind Group Inc., a prominent technology company founded in Singapore in 2016, is making significant strides in the realm of social commerce with its expansion of the creator network for the lifestyle and social commerce platform, RED (XiaoHongShu) in Malaysia. The company has successfully onboarded 30 exclusive creators into its creator network, a move aimed at enhancing brand support for Chinese-speaking social commerce in the Southeast Asian market. Over 400 Malaysian RED creators are now searchable and viewable on the company's proprietary influencer marketing platform, AnyTag, facilitating greater engagement for brands in this booming sector.

Background on RED in Malaysia

RED has become a go-to platform for users in Malaysia seeking product reviews and recommendations. According to AnyMind Group's report, "Influencer Marketing in Malaysia 2026," creators on RED are particularly active in posting lifestyle and home category content, dominating up to 28% of platform share for marketing campaigns in these areas. One standout feature of RED is the enduring nature of posted content, which continues to be indexed and discovered by users long after its initial publication, meaning that it can influence purchasing decisions for months or even years.

Moreover, recommendations from creators are typically trusted by users, further bolstering the likelihood of engagement in purchasing considerations. However, businesses often face challenges, such as the time-consuming process of selecting the right creators and potential penalties for non-compliance with PR posting standards, alongside the need for transparent data to assess campaign effectiveness.

Overview of the RED Creator Network Expansion

As the official "Tier-1 Partner" on the RED platform in Malaysia, AnyMind Group provides an exclusive collaboration environment through its secure partnership management tool, Pugongying. This robust network includes prominent lifestyle creators, with talents specializing in beauty, fashion, and other growth fields who boast high engagement rates.

Some notable affiliated creators include:

- Janelle (桐桐) - Link to Profile
- Elene (一粒钟) - Link to Profile
- Eeyen - Link to Profile

With this array of exclusive talents at their disposal, brands can effectively execute product review campaigns and promotional giveaways while ensuring data transparency. AnyMind Group leverages its advanced data and AI technologies, integrating offerings like AnyAI Video and AnyLive to deliver comprehensive support and priority marketing opportunities, thus maximizing brand marketing outcomes.

Key Support for Brand Companies

Local and Cross-Border Marketing: Chinese enterprises looking to enter the Southeast Asian market can utilize the platform to directly engage Malaysian creators via Pugongying, while global brands can leverage the creator network for marketing campaigns targeting Chinese-speaking audiences across Malaysia, Singapore, Hong Kong, and Thailand.

Efficiency in Creator Utilization: By minimizing the resources required for creator selection and using data-driven insights, AnyMind Group aids brands in identifying the right creators and effectively launching promotional efforts.

Safe Operations via Official Campaigns: Utilizing Pugongying for official campaigns mitigates risks associated with guideline violations that could impact search visibility and reach, enabling brands to execute strategies with peace of mind.

Data-Driven Effectiveness Analysis: Brands can visualize and analyze campaign effectiveness through metrics like conversion rates, link clicks, and search behavior, facilitating informed decision-making.

Content Dissemination through Advertising: By promoting creator-generated content and brand posts through advertising and associating with trending topics, AnyMind helps enhance the visibility of targeted content.

For further details or inquiries, please feel free to reach out through the provided contact information.

Implementation Success

A notable case illustrating the effectiveness of this initiative is Unilever's Knorr brand, which executed a Chinese New Year campaign in Malaysia using AnyMind's RED creator network. The campaign demonstrated how search-driven information gathering on RED impacts consumer behavior, with 40% of commenters expressing a desire to learn more about the showcased recipes. Moreover, around 25% of engaged users expressed trust in the products featured, highlighting the crucial role of RED creator content in influencing purchasing decisions.

Support from RED’s Official Partner

By collaborating with AnyMind Group, brands benefit from not only the official platform support but also prioritized campaign opportunities and trending initiatives unique to RED's official partner network.

Insight from Lee Chin Chuan, AnyMind Group Country Manager in Malaysia

Lee Chin Chuan emphasizes that the recent changes in consumer behavior in the digital landscape are accelerating rapidly. Establishing early entry into new platforms and claiming first-mover advantages is essential for sustained growth for brand companies. The current momentum behind RED in Malaysia represents a pivotal opportunity for brands to build strong community relationships and trust before the platform reaches full maturity. By providing a robust infrastructure across creator selection, technology, and data analysis, AnyMind Group aims to empower brand companies to confidently pursue new markets and achieve tangible results.

On AnyTag Influencer Marketing Platform

AnyTag is a comprehensive influencer marketing platform that covers insight analysis, influencer selection, campaign management, and effectiveness measurement in a data-driven manner. By combining localized insights from various Asian countries with a vast talent pool, AnyMind Group supports the enhancement of brand growth and optimization of social media marketing.

For more information, visit AnyTag.

About AnyMind Group

Founded in 2016 in Singapore, AnyMind Group operates across 15 countries in Asia and specializes in technology. Offering a Business Process as a Service (BPaaS) model that integrates data and operations across social media marketing, social commerce, and beyond, the company is listed on the Tokyo Stock Exchange Growth Market (Stock Code: 5027). For more insights, feel free to visit AnyMind Group.