HealthCentral Clinches Gold for Best Healthcare Consumer Media Brand at MM&M Awards 2025
HealthCentral Clinches Gold at the MM&M Awards 2025
On October 10, 2025, in a glamorous ceremony held in New York City, HealthCentral was celebrated for its exemplary contributions to healthcare media, earning the prestigious Gold Award at the Medical Marketing & Media's (MMM) Awards. This recognition marks an unprecedented fourth consecutive year for HealthCentral, which continues to redefine how digital health information is delivered to patients grappling with chronic and serious illnesses.
The accolade was awarded for HealthCentral Communities, a pioneering platform launched in April, designed to bridge meaningful connections among patients and provide highly engaging, medically vetted content. With its launch, HealthCentral has set a new industry standard by merging powerful storytelling with innovative features that encourage community engagement.
Jo-Ann Strangis, Chief Content Officer at HealthCentral, expressed her pride in receiving this award, stating, "HealthCentral Communities embodies the heart of our mission. We are especially honored to receive this year's MMM Gold Award for HealthCare Consumer Media Brand." Strangis highlighted that the platform responds to the significant demand for relevant content, aimed at empowering individuals managing chronic illnesses by connecting them with others facing similar challenges.
The MMM Awards spotlight the most creative and effective campaigns in health care marketing, emphasizing HealthCentral's commitment to delivering distinct, up-to-date content. Judges praised HealthCentral Communities for its modern, honest approach, and its ability to infuse heavy subjects with a sense of community and, at times, humor. The platform's engaging elements, such as the interactive game show "Chronic Feud," the multimedia narrative series "#NoFilter," and a realistic portrayal of working life with chronic illness via "Chronic at Work," have not only captured the hearts of users but also resulted in impressive traffic growth.
"Traffic to the sites rose by an astounding 145%, and social media engagement increased by 235% year over year," a jubilant spokesperson stated, validating the platform's impact in the health content landscape. The MMM judges noted, "With this fresh approach, HealthCentral's website feels like it was built for the community, by the community."
These transformative features showcase how HealthCentral is dedicated to creating content that resonates with real-life experiences. Justin Chase, CEO of HealthCentral Corp., shared his enthusiasm about the award and the vision for the future: "We are very proud to receive this recognition from MMM. It marks the first of many steps as we build the next generation of health community. As language models and diffusion transformers proliferate, the value of validated patient community content will only grow. That's exactly what HealthCentral delivers: trusted content and community powered by lived experience."
HealthCentral has built a remarkable reputation in this digital health domain with a robust portfolio encompassing leading platforms such as MedCentral, Patient Power, Oncology News Central, and more. By continually prioritizing patient needs and fostering genuine connectivity, HealthCentral is steadily positioning itself as an authority in health communications, aiming to improve the lives of those navigating chronic health conditions.
With the momentum from this award and its community-driven approach, HealthCentral is set to influence the future of healthcare media, making a significant difference in the way patients seek and receive health information. The focus remains clear: empowering individuals through accessible, engaging, and reliable health content while nurturing the supportive networks that patients need to thrive.