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Celebrating 40 Years of Human Group

As we approach 2025, Human Holdings Co., Ltd., headquartered in Shinjuku, Tokyo, is set to commemorate its 40th anniversary. Since its founding in 1985, the company has evolved, addressing various social challenges such as workforce shortages, aging population issues, and childcare crises through its diverse sectors, including education, caregiving, IT, beauty, and sports. Starting April 26, 2025, the company will launch its new corporate commercial titled 'The Answer is Human – A Relay of Songs,' following a preview release on the dedicated anniversary site on April 24.

The New CM: A Celebration of Human Potential

The TV commercial aims to communicate the company's mission of 'nurturing people and building society' while emphasizing its long-standing contributions to the community. The creative approach involves an original song that captures the essence of human potential, narrated through a relay of voices, connecting different areas of their business in a unique format. The song, performed by the talented Reitaro Kimyo, serves as a heartwarming testament to the brand’s commitment to supporting individual growth.

Bridging the Past with the Future

Human Holdings operates under the guiding principle 'For the World, For People' (為世為人), reflecting its dedication to empowering individuals and addressing contemporary issues. The upcoming commercial resonates with the company's philosophy as it integrates the message that 'the answer is human.' This slogan encompasses their belief that supporting people leads to societal advancement. The narrative adopted in the CM will delve into aspects of their business while accentuating the possibilities inherent in every individual.

The creative team has meticulously crafted lyrics for the original song, which binds various themes of hope and resilience, making it relatable and impactful. The relay format allows a blend of visuals and voices that signify the connections within the Human Group’s wide-ranging operations. The anticipation leading to the commercial's release is palpable, as it not only marks a milestone but also addresses current social imperatives, particularly the pressing issue of Japan's diminishing workforce.

Reitaro Kimyo: The Voice Behind the Message

Reitaro Kimyo, whose music spans various genres and has made notable appearances at significant festivals such as Fuji Rock, brings a welcomed depth to the CM with his melodic and captivating voice. He has been recognized for his contributions to numerous commercial soundtracks, showcasing his versatility across artistic and commercial realms. Kimyo's participation underlines Human Holdings’ belief in collaboration and innovation, essential aspects of the company's identity.

An Ongoing Commitment to Society

As Human Holdings marks its 40 years, the organization reaffirms its commitment to tackling societal problems through collaborative efforts across all its business divisions. By leveraging its resources, the company aims to mitigate issues related to labor shortages and an aging population. The CM aims to inspire hope and action across society, calling upon individuals to recognize their potential and the collective ability to create change.

Through this celebration, Human Holdings also aligns itself with the United Nations' Sustainable Development Goals (SDGs), underscoring their long-term vision for a better world. The group does not just look back at its achievements but also aims to foster a renewed commitment to contribute positively to society through education and development.

Visit the Special Anniversary Site

To explore more about Human Holdings’ journey and watch the new CM, visit their special anniversary site at 40th Anniversary Site. Here, you can also enjoy the original song that embodies the spirit of the campaign.

Conclusion

As the dawn of its 40th anniversary approaches, Human Holdings continues to uphold its vision of a brighter future, connecting the past with the promise of what lies ahead. The commercial and its underlying messages stand as a call to action for everyone to recognize the invaluable role of humanity in progress and development.