DFSK Celebrates Two Decades of Global Expansion with E5 PLUS Launch

DFSK Celebrates 20 Years of Global Expansion with E5 PLUS

On October 22, 2025, DFSK proudly marked a significant milestone by launching the E5 PLUS at the Chongqing SERES Shuangfu plant, its first strategic energy model produced overseas. This momentous event, celebrated globally through a live online broadcast, signifies not only the brand's transition towards new energy and smart technology but also a response to the growing global demand for ecological mobility solutions.

A Historic Launch

The E5 PLUS is envisioned as the flagship vehicle that embodies DFSK's commitment to eco-friendly transportation. With its anticipated debut in markets like Egypt and Ecuador, the company's mission to provide affordable, intelligent, and sustainable mobility options is clear. As stated by Vice President, Joe Zhou, "Twenty years mark a new starting point. In the future, we will stay true to our commitment to reliable quality and support every individual embracing life seriously with accessible technology and ecological products."

DFSK's Journey - A Roadmap to Success

DFSK, a subsidiary of the SERES Group, has embedded itself in the international automotive landscape over the past two decades. With a presence in over 70 countries and regions, the company's accumulated exports have surpassed 500,000 vehicles. Initially entering the market in 2005 with commercial vehicles, DFSK quickly became a trusted partner for small and medium enterprises worldwide. By 2016, the brand expanded into the passenger vehicle segment, consistently offering products that catered to the economic needs of families across South America.

In 2018, the brand ventured into the realm of new energy vehicles, evolving its lineup to meet customer demands. Today, DFSK is transitioning from a traditional fuel vehicle exporter to a provider of eco-friendly and intelligent vehicles, committed to promoting sustainable mobility.

Introducing the E5 PLUS - A New Generation SUV

The E5 PLUS positions itself as a reliable mid-sized SUV, integrating the "PLUS" genetics in every product detail. Tailored specifically to accommodate everyday user needs, the vehicle sets a new standard for family SUVs with five defining features:

1. Aesthetic PLUS: The E5 PLUS boasts a minimalistic yet premium design, enhancing its visual elegance both inside and out.
2. Space PLUS: Its ultra-high occupancy rate of 66.4% and a wheelbase of 2,785mm result in a spacious interior measuring 3,162mm, comfortably accommodating between 1 to 7 passengers.
3. Performance PLUS: The model showcases a plug-in hybrid propulsion system coupled with SERES's super-electric hybrid system, allowing for rapid acceleration and stable braking.
4. Safety PLUS: Enhanced with a Battery Management System (BMS) for real-time battery safety, it is equipped with six airbags, a 540-degree transparent chassis, and five active safety functions.
5. Intelligence PLUS: Featuring a proprietary intelligent infotainment system, the SUV supports multi-zone voice recognition for easy and interactive commands across the cabin.

Empowering Everyday Heroes

At the core of DFSK's mission is empowering ordinary individuals with accessible intelligent technology, fostering a community of everyday heroes. Whether it’s employees improving their commute, budget-conscious small business owners, or dedicated families looking for reliable transport, the E5 PLUS caters to diverse needs with ultra-low fuel consumption, refined design, and spacious interiors that successfully balance aesthetics with practicality.

As Joe Zhou emphasized, the transition from traditional fuel to new energy is not merely a shift but a commitment to understanding customer needs and enhancing lives through ecological mobility. The upcoming launches in Egypt and Ecuador illustrate DFSK's efforts to strengthen its position in both South American and North African markets, reinforcing its vision: 'DFSK is committed to making technology beneficial for all, improving lives through ecological mobility.'

The journey ahead promises innovations that not only meet transportation needs but also align with sustainable future goals, ensuring that DFSK remains at the forefront of the automotive industry for the next two decades and beyond.