HOCUS POCUS Welcomes the New Year with Three Special Donuts

As the new year unfolds, HOCUS POCUS is thrilled to announce the launch of three delightful winter-themed donuts on January 5. These irresistible treats not only offer a pleasing taste but also embody the spirit of the season, catering to various palates.

The highlighted return of the popular flavor, "Cardamom Kinako," is joined by two new creations featuring chocolate and strawberry as the stars of the show. Each donut is crafted with a unique dough that perfectly complements its flavor profile, ensuring a rich and satisfying experience.

The first offering is Cardamom Kinako, featuring a soft and chewy dough enhanced by the richness of egg, combined with fragrant kinako (roasted soybean flour) and a hint of cardamom. This adored flavor, frequently requested by customers, makes a delightful comeback just in time for the new year.

Next up is the Chocolate donut, crafted from a distinctive black sourdough that features a subtle acidity and a satisfying crunch. This innovative base pairs perfectly with fruity Vietnamese chocolate, resulting in a sophisticated flavor that transcends mere sweetness, allowing for a deeper exploration of tastes.

The third option, Strawberry Fennel, presents a light, airy dough that emits a delightful vanilla aroma. Filled with strawberry jam and sweet-tart cranberries, this donut is delicately topped with a soft hint of fennel, adding an intriguing adult twist to the playful fruitiness. This elegant treat is designed for effortless enjoyment, reminiscent of a classic French cruller.

Even as the winter chill sets in, the terrace at the Omotesando store offers a sunny respite, complete with the comfort of outdoor heaters to help you relax and savor these seasonal delights. Throughout January, the store will adjust its hours to 9:00 AM to 4:30 PM, allowing customers to enjoy their donuts in the clear, crisp morning air. It's a perfect setting to complement the sweetness of these donuts with the tranquil atmosphere of winter.

Mark your calendars for the official release date of these delicious winter treats on January 5, 2025.

Store Information

- Store Name: HOCUS POCUS Omotesando
- Address: 6-1-4 Jingumae, Shibuya Ward, Tokyo, in the Naito Omotesando Building, 4th Floor
- Hours: 9:00 AM - 4:30 PM (January 2026)
- Website: HOCUS POCUS

Get ready to indulge in a bit of special sweetness that warms the heart as the new year begins!