#United States #Fort Worth #Simpli.fi #AdTech #MarTech Breakthrough

Simpli.fi: Leading the Charge in AdTech Innovation

In a notable recognition for the advertising technology sector, Simpli.fi has been awarded the title of Best Overall AdTech Company in the 8th annual MarTech Breakthrough Awards. This accolade, bestowed by the esteemed MarTech Breakthrough organization, underscores Simpli.fi's commitment to driving transformative changes in the advertising landscape.

A Standout in the Industry

Simpli.fi operates as an Advertising Success Platform, focusing on providing programmatic advertising and workflow solutions aimed at agencies, brands, and media companies. Its robust Demand-Side Platform (DSP) allows advertisers to effectively target specific audiences by leveraging real-time data related to location, behavior, and device type. This tailored approach ensures that messaging remains highly relevant, enabling advertisers to optimize their reach significantly across various digital platforms, including CTV (Connected TV), mobile, and display advertising.

Lexi Plummer, Marketing Director at Pinch-a-Penny, stated, "We’re thrilled to have Simpli.fi recognized as Best Overall AdTech Company. They are a strategic partner that understands our business needs, connecting us with the right audiences through their innovative technology."

Innovative Solutions and Advanced Technology

Simpli.fi has also introduced its cutting-edge ZTV, which serves as an audience-targeted CTV advertising solution, combining competitive pricing with precise targeting capabilities. Advertisers can achieve specific audience engagement at scale while running cost-effective CTV campaigns. Additionally, Simpli.fi’s advanced geo-fencing allows brands to directly engage consumers based on their locations, ensuring timely interactions whether close to stores, events, or particular areas of interest.

Cali Tran, CEO of Simpli.fi, expressed gratitude for the recognition, affirming, "This achievement highlights our unwavering commitment to revolutionizing programmatic advertising. Our innovations challenge the norm, particularly our ZTV model, which disrupts traditional CTV advertising. We strive to make programmatic advertising accessible to all clients, empowering every budget to deliver impactful results."

The Impact of MarTech Breakthrough Awards

The MarTech Breakthrough Awards program aims to celebrate the most significant innovators in the marketing and sales technology space. With over 15 countries participating, companies competed fiercely across various categories, emphasizing the global drive for innovative marketing solutions. The 2025 awards alone witnessed thousands of nominations, reflecting the escalating momentum in an ever-evolving industry.

According to Steve Johansson, Managing Director at MarTech Breakthrough, "Advertisers are under pressure to reach their audiences precisely amid the explosion of streaming content while achieving optimal return on investment. Simpli.fi enables advertisers to engage their desired demographics while retaining full control over their campaigns. Their ability to innovate and optimize is redefining how businesses connect with customers."

Real-Time Optimization and Insights

One of Simpli.fi's core strengths lies in its capability to optimize advertising campaigns in real-time through a state-of-the-art automated system. This system continually adjusts campaigns to keep them aligned with advertisers' objectives, allowing for swift, data-driven decision-making. By incorporating advanced technologies, including unstructured data analytics and real-time performance insights, Simpli.fi offers a powerful framework for media optimization at scale.

About Simpli.fi

With a client roster of over 2,000 media teams, agencies, and brands, Simpli.fi is paving the way for impactful advertising solutions. Its platform ensures relevance in digital marketing outcomes, demonstrating success across multiple media formats, including CTV, mobile, and display. Each month, Simpli.fi executes approximately 140,000 campaigns for around 40,000 advertisers, showcasing its vast operational scale and reach.

With backing from notable private equity firms including Blackstone and GTCR, the journey for Simpli.fi continues towards reshaping the future of advertising technology. For more information about Simpli.fi and its offerings, potential clients and interested parties can visit their official website.

Conclusion

Recognition as the Best Overall AdTech Company serves as a testament to Simpli.fi’s innovative spirit and its crucial role in the global marketing, advertising, and sales technology ecosystems. As it continues to innovate and expand its offerings, the future looks bright for both Simpli.fi and its partners in the industry.